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Teaching note
-
Reference no. 307-291-8
Authors:
Kim, W.; Mauborgne, R.; Hunter, J.; Marks, B.; Mortensen, W.
Published by:
INSEAD (2007)
Version:
01.2008
Length:
47 pages
Data source:
Published sources
Notes:
This teaching note is intended to aid professors in the classroom use of the video case ''2309'' released by Harvard Business School Press which can be purchased from http://harvardbusinessonline.hbsp.harvard.edu or by calling HBSP Customer Service on (800) 545 7685 or (617) 783 7600.
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