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A Model for Decision-Making Risk Devin Chetan, Kristopher Wong, Claus Rerup and Mark Zbaracki Richard Ivey School of Business Ref 9B11M080 |
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Apple's iPhone: Calling Europe or Europe Calling? (abridged version) Sandra Sieber, Josep Valor and Jordan Mitchell IESE Business School Ref SI-0172-E |
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BP and the Deepwater Horizon Disaster of 2010 Richard M Locke, Cate Reavis and Christina Ingersoll MIT Sloan Teaching Innovation Resources (MSTIR) Ref 10-110 |
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Brand Positioning Statements Ronald T Wilcox and Gerry Yemen Darden Business Publishing Ref UVA-M-0827 |
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Business Model Analysis for Entrepreneurs Thomas R Eisenmann Harvard Business Publishing Ref 9-812-096 |
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Case Writing James G Clawson Darden Business Publishing Ref UVA-PHA-0033 |
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Fair Trade Coffee: The Mainstream Debate Richard M Locke, Cate Reavis and Diane Cameron MIT Sloan Teaching Innovation Resources (MSTIR) Ref 08-069 |
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Ford Fiesta Movement: Using Social Media and Viral Marketing to Launch Ford's Global Car in the United States Andrew T Stephen INSEAD Ref 510-015-1 |
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Fricso (A): How to Translate a New Technology into a Business (Model)? Christoph H Loch, Christoph Zott, Paivi Jokela, Doron Nahmjas and Amir Guttman INSEAD Ref 608-025-1 |
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Harley-Davidson's Focus Strategy Maseeha Syeda Qumer and Debapratim Purkayastha IBS Center for Management Research Ref 312-123-1 |
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Hints for Casewriting Benson P Shapiro Harvard Business Publishing Ref 9-587-052 |
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India 2012: The Challenges of Governance Lakshmi Iyer and Richard HK Vietor Harvard Business Publishing Ref 9-712-038 |
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Informing with the Case Method: A Guide to Case Method Research, Writing & Facilitation T. Grandon Gill Informing Science Press Ref GG2011 |
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Louis Vuitton in Japan Justin Paul and Charlotte Feroul Ivey Publishing Ref 9B10M067 |
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Nokia and the New Mobile Ecosystem: Competing in the Age of Internet Mobile Convergence Weiru Chen and Javier Gimeno INSEAD Ref 312-122-1 |
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Obama and the Power of Social Media and Technology Jennifer L Aaker and Victoria Chang Stanford Business School Ref M321CV |
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Red Bull and Energy Drinks 2010 Paul W Farris Darden Business Publishing Ref UVA-M-0826 |
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Renova Toilet Paper: Avant-Garde Marketing in a Commoditized Category Yakov Bart, Pierre Chandon, Steven Sweldens and Raquel Seabra de Sousa INSEAD Ref 510-077-1 |
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Supply Chain Management of Pepsico Debapratim Purkayastha, Nikhat Afshan and R Muthukumar IBS Center for Management Research Ref 612-016-1 |
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The Global Health Supply Chain Erin Sullivan, Jarrod Goentzel and Rebecca Weintraub Global Health Delivery Project (GHD) Ref GHD-C01 |
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