This new case from IESE Business School follows Jordan Cohen, the architect behind pfizerWorks, through the five years it took him to build the service from a loose idea into a large-scale, highly innovative service offering, all while working inside the world's largest pharmaceutical company. Through the work of Cohen and his team, the case highlights the special demands faced by innovators in large companies, including the need for trust-building, the ability to navigate internal politics, and the process of selling your ideas to internal stakeholders.

The case also yields unique insights into the challenges and opportunities of using global sourcing from countries such as India, as well as the possibility of using technology to radically enhance the productivity of knowledge workers.

Watch the authors, Paddy Miller and Thomas Wedell-Wedellsborg, and Jordan Cohen, talk about the case.

Case details

Click on the case title to view further details and, where available, an inspection copy.