In this section authors from a wide variety of business schools talk about their writing and teaching experiences. Their comments offer you a unique insight into the case development process and their aims in writing the case. Some of these case profiles include a video clip of the author(s) discussing the learning objectives of their case.

	Bulldogs Under the Carpet Maciej Kisilowski CEU Business School Featured in July 2011
	Revenue Flow and Human Rights: A Paradox for Shell Nigeria  Aileen Ionescu-Somers and Ulrich Steger IMD - International Institute for Management Development Featured in December 2007

	StudentCity.com William Bygrave and Carl Hedberg Arthur M Blank Center for Entrepreneurship Featured in December 2007
	The Koorana Crocodile Farm John Thompson University of Huddersfield Phil Bretherton Charles Darwin University Featured in July 2009
	Vincent Kobler: The Road to Entrepreneurship in China Donna Kelley Babson College Featured in December 2010

	Betapharm: Be Different or Die André Habisch and Stephan Kaiser Katholische Universitat Eichstatt-Ingolstadt Petra Kinzel betapharm Arzneimittel GmbH Nigel Roome Solvay Business School Featured in December 2007
	Coke in Kerala - case series Terry Halbert Temple University Featured in October 2006
	ENEL: CSR and Performance Measurement (A) & (B) Anna Pistoni and Lucrezia Songini SDA Bocconi Featured in December 2007
	The Hong Kong-Macau-Zhuhai Bridge Proposal Howard Huscock John F Kennedy School of Government, Harvard University Featured in summer 2005
	innocent Drinks: Values and Value Robert Brown and David Grayson Cranfield University Featured in December 2007
	Max Foundation: Saving Children's Lives Through Business Model Innovation Luk Van Wassenhove and Martijn Thierry INSEAD Featured in October 2011
	Microsoft Bringing Technology to the Aging Population Maurizio Zollo and Robert Crawford SDA Bocconi Featured in December 2007
	Norsk Hydro ASA: Sustainable PVC at Hydro Polymers? N. Craig Smith and Josephine Brennan INSEAD Featured in December 2007
	Unilever and Oxfam: Understanding the Impacts of Business on Poverty (A) & (B) N. Craig Smith and Robert Crawford INSEAD Featured in December 2007

	Deborah Jamieson and the University College London Hospitals Julie Battilana, Anne-Marie Cagna, Thomas D'Aunno and Mattia Gilmartin INSEAD Featured in May 2007
	Jordan Cohen at pfizerWorks: Building the Office of the Future  Paddy Miller and Thomas Wedell-Wedellsborg IESE Business School Featured in April 2011
	Novo Nordisk A/S - Integrating Sustainability into Business Practice Mette Morsing Copenhagen Business School Dennis Oswald London Business School Featured in December 2007
	The Turnaround Man (A & B) and Harris Roberts (A, B & C) Herminia Ibarra and Mark Hunter INSEAD, France Featured in August 2008

	Apple's iPhone: Calling Europe or Europe Calling? Sandra Sieber, Josep Valor and Jordan Mitchell IESE Business School Featured in July 2008
	Euronext NV: The Fight for LIFFE Elizabeth Powell and Alexandra Ranson Darden School of Business Featured in June 2005
	Multiasistencia on the Internet - case series Javier Busquets ESADE Featured in October 2006

	Asahi Beer Enters the Russian Market  Sergei Starov and Igor Gladkikh Graduate School of Management Ken Matsuno Babson College Featured in March 2012
	Caesar IT Services: Marketing Multiple Value Propositions in One Firm Stefan Stremersch and Silvia Bellezza IESE Business School Featured in June 2010
	Domestic Arcade, Inc. and the Release of Wayne Reynolds's Offsides IV  Leslie MacKrell and Eric Pliner Zicklin School of Business, Baruch College This case is part of the Reaching Out MBA LGBT Case Collection Featured in March 2011
	Red Bull: The Anti-Brand Brand Nirmalya Kumar, Sophie Linguri and Nader Tavassoli London Business School Featured in May 2006
	Renova Toilet Paper: Avant-garde Marketing in a Commoditized Category Pierre Chandon, Yakov Bart, Steven Sweldens and Raquel Seabra de Sousa INSEAD Featured in October 2010
	Skoda Auto (A): Rebuilding the Brand Prashant Malaviya and Swati Srivastava INSEAD Featured in October 2008
	Tetra Prisma Aseptic Paola Cillo, Luigi De Luca and Salvio Vicari SDA Bocconi Featured in December 2008

	ALDI: A German Retailing Icon Marc Sachon and Jordan Mitchell IESE Business School Featured in May 2007
	Johannesburg Hospital Pharmacy Optimising Operations Debashis Basu and Tessa Murray Wits Business School, University of the Witwatersrand Featured in June 2008
	Massachusetts General Hospital's Pre-Admission Testing Area (PATA)  Kelsey McCarty Massachusetts General Hospital Jérémie Gallien London Business School Retsef Levi MIT Sloan School of Management Featured in March 2012
	New Look: Competing through the Design-Supply Chain Interface Omera Khan Cranfield University School of Management Featured in July 2009
	Nike Football Team Sports: Agility as an Engine for Growth Marc Sachon and Jordan Mitchell IESE Business School Featured in January 2010
	Pioneering Healthy Quick Service Food: The Case of YO! Sushi  Marc Day Henley Business School Featured in October 2011

	A Grand Entrance? Li Ning's Emergence as a Global, Chinese Brand  Johannes Meuer, Barbara Krug, Tao Yue and Lori DiVito Rotterdam School of Management Featured in September 2011
	A Puma vs. Giants: The rise of David Johanna Mair and Mark Fruechtnicht IESE Business School Featured in July 2009
	ALDI in Australia  Tom Osegowitsch and Markus Goelz The University of Melbourne Featured in March 2012
	ALDI: The Hard Discount Phenomenon - different ways to use this case Daniel Corsten, Nirmalya Kumar, Sophie Linguri and Akhila Venkitachalam London Business School Featured in July 2010
	ALDI: The Hard Discount Phenomenon Daniel Corsten, Nirmalya Kumar, Sophie Linguri and Akhila Venkitachalam London Business School Featured in May 2006
	Celtel Nigeria: Towards Serving the Rural Poor Jamie Anderson, TiasNimbas Business School Martin Kupp, European School of Management and Technology, Berlin Featured in November 2009
	China Aviation Oil Stewart Hamilton and Jinxuan (Ann) Zhang IMD Featured in December 2008
	easyJet The Web's Favourite Airline Brian Rogers and Nirmalya Kumar IMD Featured in spring 2000
	Fiat's Strategic Alliance with Tata Africa Arino, Pinar Ozcan, Jordan Mitchell and Brian Hohl IESE Business School Featured in June 2009
	Iberdrola: A Utility's Approach to Sustainability and Stakeholder Management Tanguy Jacopin and Joan Fontrodona IESE Business School Serge Poisson-de Haro IESE Business School & HEC Montréal Featured in December 2007
	IBM in China: Designing a Stakeholder Assessment Team & IBM in China: Responding to a Government's Social Initiatives Steven White CEIBS - China Europe International Business School Featured in December 2007
	illycaffè: Value Creation through Responsible Supplier Relationships Francesco Perrini and Angelo Russo SDA Bocconi Featured in December 2007
	A Russian MacDonald's - Fantasy or Reality: Managing the Growth of Chainaya Lozhka Company Galina V Shirokova and Olga R Verkhovskaya Graduate School of Management St. Petersburg State University Featured in December 2007
	Lady Gaga - Born This Way?  Jamie Anderson and Jörg Reckhenrich Martin Kupp, ESMT European School of Management & Technology GmbH Featured in June 2011
	One Game to Rule Them All Hanna Halaburda, William Collis, Rob McKeon and Ivan Nausieda Harvard Business School Featured in March 2012
	Ryanair - The Low Fares Airline: Whither Now?  Eleanor O'Higgins University College Dublin (UCD) Featured in May 2011
	Stable Diet: Growing within an Expanding Niche Denis Harrington and Chris O'Riordan Waterford Institute of Technology Featured in May 2006
	Stakeholder Management: The High-speed Train Through Castellbisbal (Barcelona) Tamyko Ysa, Joan Playà and Paula Gràcia ESADE Featured in November 2009
	Svenska Handelsbanken: Sustaining Growth in a Decentralised Organisation Hamish Scott Ashridge Business School Featured in July 2010
	Virgin Mobile UK Jamie Anderson TiasNimbas Business School, Netherlands Martin Kupp ESMT European School of Management and Technology, Germany Featured in December 2010
	Waste Concern - Turning a Problem into a Resource Johanna Mair and Jordan Mitchell IESE Business School Featured in December 2007
	Zara: Responsive, High Speed, Affordable Fashion Nirmalya Kumar and Sophie Linguri London Business School Featured in May 2006
	Zopa.com Jamie Anderson and Martin Kupp ESMT - European School of Management & Technology Featured in April 2007

	Blue Ocean Strategy cases and book chapters A comprehensive set of pedagogical materials on blue ocean strategy is available from ecch. A professor can use these materials to teach blue ocean strategy in the MBA and executive classrooms, workshops, and in the company setting. Featured in January 2010
	Cases from the INSEAD Humanitarian Research Group Cases from the INSEAD Humanitarian Research Group focusing on the challenges of managing humanitarian aid. Featured in December 2008
	FocusAsia: Business leaders case study and video series Asia Case Research Centre, The University of Hong Kong Featured in October 2006
	Gulf-based cases from Amity University  This collection of nine cases was developed for GETEX 2012 by faculty at Amity University Research Centers in India and Dubai. Featured in April 2012
	Mainstreaming corporate responsibility Twelve case studies were developed as part of a three-year project on Curriculum Development for Mainstreaming Corporate Responsibililty, sponsored by the European Academy of Business in Society and led by London Business School initially, and then by the INSEAD Social Innovation Centre. Featured in December 2007