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ecch workshop: Writing Cases

11-13 June 2012, National University of Singapore
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Tutor

This workshop will be facilitated by Jim Erskine. View Jim's full profile

Overview

This intensive workshop, presented in association with the Richard Ivey School of Business, will be led by one of the world's most experienced case method tutors. The workshop aims to help participants write effective cases quickly and develop skills to create a more enriching classroom environment for their students. The framework of the workshop is based on the unique concepts developed by the tutor.

Participants

Writing Cases will be of benefit to a wide audience, including:
  • Experienced and less experienced case writers and teachers
  • Case writers and teachers keen to improve their performance
  • Junior and senior faculty
  • Those from any sector or discipline
  • Supervisors of case teachers
  • Business based case writers.

Programme 

Before the workshop

Each participant will be required to complete a pre-workshop assignment. This will involve conducting a field interview with a case contact person and writing the opening paragraph (up to 60 words) for a potential case. During the workshop, each participant will complete a short case based on this interview.

The workshop will begin at 8.30h on 11 June and will conclude by 16h on 13 June.

At the workshop

  • What is a case and why use cases?
  • The case difficulty cube
  • The case writing process, including the case origin, establishing leads, data collection etc
  • The case plan
  • Actual field experience
  • Rough drafting of the case
  • Preliminary teaching note preparation
  • Editing the case.  

Objectives

Case writers will become more effective and will:
  • Learn to write effective cases quickly
  • Develop the confidence to write their own cases
  • Be able to offer their organisations a better use of resources
  • Learn case writing techniques
  • Develop their own short field-based case
  • Develop their own preliminary teaching note.  

Fees

£695/€845 non-residential
Fees include course materials and lunch. ecch member organisations receive 10% discount.
An optional social dinner will be held on 12 June for an additional cost of £30/€40.

A minimum of one subsidised place for participants in developing countries is available on this event. If your organisation qualifies for our membership scheme for developing countries you may be eligible. Contact the events team for further details.

Venue

National University of Singapore
w www.nus.sg
For over 45 years, NUS Business School has offered a rigorous, relevant and rewarding business education to outstanding men and women from across the world. The school remains distinctive among the world's leading business schools by offering the best of global knowledge with deep Asian insights, preparing students to lead Asian businesses to the forefront of the world economy and to help global businesses succeed in Asia.

Accommodation

This workshop is non-residential and participants will need to organise their own accommodation.

Good hotels in the Orchard Road area if you would like to be very central:

Good hotels outside the Orchard Road area, near to the National University of Singapore:

  • M Hotel Singapore
    Agreed ecch rate of 294 SGD pppn, inc taxes, breakfast, internet access and transport to the school in the mornings. To take advantage of this please e-mail your reservation dates to Elvin Tan (Elvin.Tan@m-hotel.com), quoting 'ecch Cranfield University rate'.

Mid-range hotels near to the National University of Singapore:

Budget hotel (nearest to the National University of Singapore, but only 2 star):

 

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Contact us
 
Please contact Gemma Bluck with any queries relating to this workshop.
 
Kate Cook Gemma Bluck
Training and Events Developer
t +44 (0)1234 756423
e g.bluck@ecch.com
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