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Smart Communications Inc Case A
Jamie Anderson, European School of Management and Technology, Berlin
AV Vedpuriswar and Arun Khan, IBS Center for Management Research
Ref ESMT-505-0032-1
Topics: Marketing; Developing world; Mobile; Innovation; Segmentation; Smart; Poverty; 4Ps; Marketing strategy; Telecom; Telecommunications; Vodafone; Orange; Network
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