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ecch connect

ecch connect is a free, quarterly e-bulletin that will keep you up to date with what's happening in the case community and provide you with details of new and popular teaching materials being used worldwide. Launched in January 2012 it is now sent to over 21,000 subscribers worldwide.

Example of ecch connect

What's inside?

Each issue includes articles about the case method, featured cases that provide unique author insight into the case development process, information about case method training and competitions and details of the latest best selling items.

How to subscribe

You can subscribe free to this service when you register on the ecch website. If you are already registered simply , go to the your details section, click edit details and select ecch connect in your subscription options.

 

 

Current issue

Issue 6, April 2013

Features:
  • Teaching the virtually real case study
  • Writing cases - what's involved?
Featured cases:
  • 787 Dreamliner: Cleared for Take Off?
  • Defining the Purpose for Borussia Dortmund GmbH & Co. KGaA
  • Strategic Leadership and Innovation at Apple Inc
  • ZARA: Staying Fast and Fresh
Browse this issue

Previous issues

Issue 5, January 2013

Features:
  • Cases in companies
  • Classic case collection 2013
Featured cases:
  • CitizenM Hotels: Service Operations & Business Model Innovation
  • Coca-Cola Spain: Branding 2.0
  • Ford Motor Company in India: Developing and Marketing the Ford Figo
  • Siemens Key Account Management: Lost in Central Asia?
Browse this issue

Issue 4, September 2012

Features:
  • Discover new ingredients for your teaching mix
  • How do you incorporate technology into cases? Complete the survey
Featured cases:
  • Electronic Medical Records at the ISS Clinic in Mbarara, Uganda
  • Molson Canada: Social Media Marketing
  • The Formula One Constructors: Combined Case & Interview
  • The Black Rhino
Browse this issue

Issue 3, June 2012

Features:
  • Are you an innovative case teacher?
  • Strategy for Success through Cases
Featured cases:
  • The Treasury and the Global Financial Crisis (A) & (B)
  • Twittamentary: Crowdsourcing a Project
  • Gulf-based case collection
  • British Petroleum (A), (B) & (C)
Browse this issue

Issue 2, April 2012

Features:
  • Classic cases - why do some cases stand the test of time?
  • The case writing workbook
Featured cases:
  • ALDI in Australia
  • Asahi Beer Enters the Russian Market
  • Massachusetts General Hospital's Pre-Admission Testing Area (PATA)
  • One Game to Rule Them All: Lord of the Rings Online and the MMO Market
Browse this issue

Issue 1, January 2012

Features:
  • Developing countries on the case
  • Help your students excel with cases
Featured cases:
  • A Grand Entrance? Li Ning's Emergence as a Global, Chinese Brand
  • Kaskazi Network Ltd: Disstributing to the Bottom of the Pyramid
  • Max Foundation: Saving Children's Lives Through Business Model Innovation
  • Pioneering Healthy Quick Service Food: The Case of Yo! Sushi
Browse this issue
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Contact us

Contact us
 
If you have any comments about ecch connect, or would like to contribute to a future issue, please contact Antoinette.
 
Antoinette Mills Antoinette Mills
Media and Systems Development Manager
+44 (0)1234 756416
a.mills@ecch.com
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