ecch Case Award winners

Overall winners

Please note that from 1991-2010 these awards were known as the European Case Awards.

2011

Apple Inc. in 2010
David B Yoffie and Renee Kim
Harvard Business School
Ref no 9-710-467

2010

Red Bull: The Anti-Brand Brand
Nirmalya Kumar, Nader Tavassoli and Sophie Linguri Coughlan
London Business School

Ref 505-098-1

2009

The Evolution of the Circus Industry (A)
W Chan Kim, Renée Mauborgne, Ben M Bensaou and Matt Williamson
INSEAD
Ref 302-057-1

2008

Unilever in Brazil (1997-2007): Marketing Strategies for Low-Income Consumers
Pierre Chandon and Pedro Pacheco Guimaraes
INSEAD
Ref no 504-009-1

2007

Diesel for Successful Living: Branding Strategies for an Up-market Line Extension in the Fashion Industry
Pierre Chandon and Vadim Grigorian
INSEAD
Ref no 504-007-1

2006

The Transformation of BP
Sumantra Ghoshal, Lynda Gratton and Michelle Rogan
London Business School
Ref no 302-033-1

2005

Marks and Spencer and Zara: Process Competition in the Textile Apparel Industry
Michael Pich, Ludo Van der Heyden and Nicolas Harlé
INSEAD
Ref no 602-010-1

2004

Ryanair - The Low Fares Airline
Eleanor O'Higgins, University College Dublin
Ref no 399-122-1

2003

Lufthansa: The Challenge of Globalisation
Sumantra Ghoshal, Annette Gardner, Rebecca Hansen, Louise Marchant, Hanno Ronte, Indira Thambiah, London Business School
Ref no 396-142-1

2002

EasyJet: The Web's Favorite Airline
Nirmalya Kumar & Brian Rogers, IMD
Ref no IMD-3-0873

2001

Amazon.com: Marketing a New Electronic Go-Between Service Provider
Sandra Vandermerwe & Marika Taishoff, Imperial College Management School
Ref no 598-069-1

2000

First Direct: Branchless Banking
Jean-Claude Larreche, Christopher H Lovelock & Delphine Parmenter, INSEAD
Ref no 597-028-1

1999

Branson's Virgin: The Coming of Age of a Counter-Cultural Enterprise
Manfred Kets de Vries & Robert Dick, INSEAD
Ref no 495-014-1

1998

Zantac (A)
Reinhard Angelmar & Christian Pinson, INSEAD
Ref no 592-045-1

1997

Electrolux: Acquisition & Integration of Zanussi
Sumantra Ghoshal & Philippe Haspeslagh, INSEAD
Ref no 390-037-1

1996

Virgin Atlantic Airways: Ten Years After
Jean-Claude Larréché, INSEAD
Ref no 595-023-1

1995

Federal Express: Quality Improvement Program
Christopher Lovelock, IMD
Ref no IMD-3-0456

1994

Andersen Consulting (Europe): Entering the Business of Business Integration
Sumantra Ghoshal, INSEAD
Ref no 392-055-1

1993

Heineken N.V: Buckler Non-Alcoholic Beer
Sandra Vandermerwe, IMD
Ref no IMD-5-0377

1992

Scandinavian Airlines Systems in 1988
Sumantra Ghoshal, INSEAD
Ref no 389-025-1

1991

Swatch
Christian Pinson, INSEAD
Ref no 589-005-1

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