Please note that from 1991-2010 these awards were known as the European Case Awards.

2011

2010

Red Bull: The Anti-Brand Brand 
Nirmalya Kumar, Nader Tavassoli and Sophie Linguri Coughlan
London Business School 
Ref no 505-098-1

Philip Morris KK 
Dominique Turpin
IMD
Ref no IMD-5-0358

Unilever in Brazil: Marketing Strategies for Low-Income Consumers
Pierre Chandon and Pedro Pacheco Guimaraes
INSEAD
Ref no 504-009-1

Diesel for Successful Living: Branding Strategies for an Up-market Line Extension in the Fashion Industry
Pierre Chandon and Vadim Grigorian
INSEAD
Ref no 504-007-1

Medi-cult: Pricing a Radical Innovation
Nirmalya Kumar and Brian Rogers
IMD
Ref no IMD-5-0537

Ford Motor Company: Using Web-Strategies to Drive Customer Relationship Management
Sandra Vandermerwe and Marika Taishoff, Tanaka Business School, Imperial College London
Ref no 500-029-1

Designing www.lego.com/shop: Business Issues and Concerns
Jan Damsgaard, Jens Horluck, Aarhus University
Ref no 500-006-1

Baxter (A): A Changing Customer Environment
Sandra Vandermerwe, Marika Taishoff, Imperial College Management School
Ref no 597-039-1

Make yourself heard: Ericsson's Global Brand Campaign
Kamran Kashani, IMD
Ref no IMD-5-0530

Amazon.com: Marketing a New Electronic Go-Between Service Provider
Sandra Vandermerwe & Marika Taishoff, Imperial College Management School
Ref no 598-069-1

United Colors of Benetton
Christian Pinson & Vikas Tibrewala, INSEAD-CEDEP
Ref no 597-008-1 

Haagen-Dazs Ice Cream (A): The Making of a Global Brand
Erich A Joachimsthaler & P Taugbol, IESE
Ref no M-0967-E 

SKF Bearings: Market Orientation Through Services (A): Re-structuring the Before and After Market

Sandra Vandermerwe & Marika Taishoff, IMD
Ref no IMD-5-0383

Winner
Hewlett-Packard: Distributing Services Through Multi-Channels(A)
Sandra Vandermerwe, IMD
Ref no 593-029-1 
Runner up
The Cochlear Bionic Ear (A): Creating a High-Tech Market
Sandra Vandermerwe, IMD
Ref no 593-037-1

Winner
Singapore Airlines: Using Technology for Service Excellence
Sandra Vandermerwe & Christopher H Lovelock, IMD
Ref no 592-014-1
Joint runners up
SKF Bearings: Market Orientation Through Services (A): Re-structuring the Before and After Market
Sandra Vandermerwe & Marika Taishoff, IMD
Ref no IMD-5-0383
Nokia Data
by Kamran Kashani, IMD
Ref no 591-009-1

Winner
Zantac (A)
Reinhard Angelmar & Christian Pinson, INSEAD
Ref no 592-045-1
Runner up
Singapore Airlines: Using Technology for Service Excellence
Sandra Vandermerwe & Christopher H Lovelock, IMD
Ref no 592-014-1

Winner
Alto Chemicals Europe (AR)
Kamran Kashani, IMD 
Ref no IMD-5-0484
Runner up
Club Med Japan
Hellmut Schutte, INSEAD
Ref no 590-030-1

Winner
Colgate-Palmolive Cleopatra
Sandra Vandermerwe, IMD
Ref no IMD-5-0373
Runner up
JW Thornton Ltd
Peter Doyle, University of Bradford
Ref no 583-037-1

Winner
Dunhill Holdings plc
Jon White, Cranfield University
Ref no 588-002-1
Runner up
Fidji
Christian Pinson, INSEAD
Ref no 589-006-1

View previous award winning cases