Winners
Overall winner
Christian Pinson, INSEAD
Ref no 589-005-1
Accounting Control & Business Environment
Finance
Human Resources Management
Winner
Richard Branson & the Virgin Group
Manfred Kets de Vries, INSEAD
(this case has been withdrawn from the INSEAD collection)
Runner up
Opun Ltd
R A Lee, Loughborough University
Ref no 482-007-1
Marketing
sponsored by the Chartered Institute of Marketing
Winner
Dunhill Holdings plc
Jon White, Cranfield University
Ref no 588-002-1
Runner up
Fidji
Christian Pinson, INSEAD
Ref no 589-006-1
Policy and General Management
Production and Operations Management