AESE Case Writing Competition winners

2011

First prize

Hamburguer Gourmet: A Local Phenomenon or the "Not So Fast Food" Global Revolution
Nuno Afonso Mello Ribeiro
Santander Totta, Portugal

Second prize

Paris-Pitesti: How the Dacia Logan is Changing the Innovation Rules in the Automotive Industry
Anna Dubiel and Amit Krukeja
WHU - Otto Beisheim School of Management, Germany
Ref 310-100-1

Honourable mention

Sonae MC: When Lean Comes to Service
Rui Soucasaux Sousa and Sofia Salgado Pinto
Universidade Católica Portuguesa, Portugal
Ref 611-016-1

2010

First prize

A Grand Entrance? Li Ning's Emergence as a Global, Chinese Brand
Johannes Meuer and Barbara Krug, Rotterdam School of Management
Lori di Vito, Manchester Business School
Ref 310-138-1

Second prize

How to Build and Manage a Global R&D Centre - The Case of General Electric (GE) in India
Anna Dubiel
WHU - Otto Beisheim School of Management
Ref 309-039-1
 

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