6 March 2008
INSEAD has won six of the nine categories in the 2008 ecch European Case Awards and the overall award, for the second year in a row. Judge Business School won an award for the first time in the 18-year history of the Awards. London Business School and IMD also each won a category award. Several of this year's winning case studies looked at issues of developing countries and corporate social responsibility.
ecch identifies winning cases through an objective process - cases are judged anonymously. 'Popularity' during the preceding three years is measured by the number of new and existing universities and business schools, worldwide, that have ordered the case studies from ecch to teach with. A case that has won a category award in a previous year cannot win again, but is eligible for the overall award. (This year's overall award winning case won the marketing category in 2007). The European Case Awards are presented in association with The Boston Consulting Group.
Mark Jenkins, Professor of Business Strategy at Cranfield School of Management and Chairman of the ecch Executive Committee, responsible for identifying the award winners, commented: 'The European Case Awards demonstrate that cases have a significant worldwide impact on business education at undergraduate, MBA and executive level far beyond the authoring school. Over the years of the European Case Awards, ecch's Director and Executive Committee have been impressed by INSEAD's consistent commitment to support the production of quality new case teaching materials, as evidenced in its repeated Awards' success. Judge Business School's first award shows that more institutions are writing successful new cases and this year's winning case from IMD, unusually, dating back to 1989, shows that a well-written case can have relevance to management issues today, long after the business scenario it first sought to examine.'
Professor Arnoud De Meyer, Director of Judge Business School commented: 'Case studies are an important part of the broad portfolio of learning methods we employ at Judge Business School. We source excellent cases distributed by ecch, but we also find it necessary to develop our own new cases, based on faculty research, that help us differentiate our programmes from those of other business schools. We strongly believe in the synergy between research, teaching and practical experience. Our award winning case is a nice example of this.'
Unilever in Brazil (1997-2007): Marketing Strategies for Low-Income Consumers
Pierre Chandon and Pedro Pacheco Guimaraes
INSEAD
Ref no 504-009-1
The Sumantra Ghoshal Award for Excellence in Case Writing
INSEAD
Manulife in Indonesia (A)
Manulife in Indonesia (B)
Douglas Webber and Ulla Fionna
INSEAD
Ref no 202-040-1 and 202-041-1
The Resort in Pueblo Valley (A)
Christine Blondel
INSEAD
Ref no 804-052-1
The Wal-Mart Supply Chain Controversy
N Craig Smith and Robert Crawford
London Business School
Ref no 706-043-1
Customer Profitability Analysis And Value Based Management at Barclays Bank
Regine Slagmulder and Jaeita Mukherjee
INSEAD
Ref no 105-001-1
Shield: Product Development in a Distributed Team
Anca Metiu and Lynn Selhat
INSEAD
Ref no 405-028-1
The EPC Network (I): Putting RFID into Action in the Retail Supply Chain
Michael Barrett and Karl Prince
Cambridge Judge Business School
Ref no 906-006-1
sponsored by The Chartered Institute of Marketing
Philip Morris KK
Dominique Turpin
IMD
Ref no IMD-5-0358
IDEO: Service Design (A)
Manuel Sosa and Ritesh Bhavnani
INSEAD
Ref no 606-012-1
Even A Clown Can Do It: Cirque du Soleil Recreates Live Entertainment (B)
W Chan Kim, Renée Mauborgne, Ben Bensaou and Matt Williamson
INSEAD
Ref no 302-058-1
Emma Simmons, ecch consultant communications
t +44 (0)1727 832994
e e.simmons@ecch.com
European Case Awards have been presented by ecch annually since 1991. They recognise the authors and institutions of cases that have achieved the highest growth in popularity worldwide. All ecch-registered cases authored or co-authored in Europe are put forward for the Awards. The objective is to provide formal recognition and exposure for successful case authors and their institutions. Awards are made in up to nine management categories, plus one overall winning case for each year. In 2004 a new award for the institution at which the overall winning case was authored was inaugurated in memory of Sumantra Ghoshal, one of the greatest case writers.
From 2007 the European Case Awards have been presented in association with the international strategy and general management consulting firm, The Boston Consulting Group. The Marketing category of the Awards has been sponsored by the Chartered Institute of Marketing since 1991.www.ecch.com/caseawards
ecch is the largest single source of management case studies in the world, with more than 53,000 items in its case catalogue, available to all through www.ecch.com. ecch is dedicated to supporting authors and users of case studies and promoting the case method of learning. Pioneered in the early 20th Century at Harvard University, it has become the favoured teaching method of most of the world's leading business schools. ecch is an independent, membership-based, non-profit organisation with offices at Cranfield University, UK and Babson College, USA. It provides the interface between the authors of cases and the educational institutions and businesses that use them for teaching and learning. ecch has an international programme of case writing and teaching workshops and events.
Since its founding in 1963, The Boston Consulting Group has focused on helping clients achieve competitive advantage. The firm believes that best practices or benchmarks are rarely enough to create lasting value and that positive change requires new insights into economics and markets and organisational capabilities to chart and deliver on winning strategies. They consider every assignment to be a unique set of opportunities and constraints for which no standard solution will be adequate. BCG has 66 offices in 38 countries and serves companies in all industries and markets. www.bcg.com
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