Pierre Chandon, INSEAD, and Haiyang Yang, Johns Hopkins University, tackle complex cultural issues in their case, L’Oréal in China: Marketing Strategies for Turning Around Chinese Luxury Cosmetic Brand Yue Sai.
Ever more instructors are selecting the case method. ecch has gathered perspectives from leading proponents worldwide as to how best to approach and support teaching with cases.
In his latest blog post, ecch Director, Richard McCracken, explains why ecch would be happy to help authors seeking evidence of their global impact on teaching and education.
