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Author: Marks

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Displayed below: items 1 to 10 of 14 products that meet your search criteria.

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1.) NOTE ON IPO SHARE ALLOCATION
Raffaelli, C; Leslie, M; Marks, M
Stanford Business School

Product type: Note
Reference: E377
Length: 6 pages

Published: 2010
Data source: Field research
 
 
An initial public offering (IPO) is the first sale of stock or shares by a company to the public. IPOs are often issued by smaller, younger companies seeking capital to expand, although they can also ...
 
 

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2.) CRAFTING WINNING STRATEGIES IN A MATURE MARKET: THE US WINE INDUSTRY IN 2001
Kim, W; Mauborgne, R; Hunter, J; Marks, B; Mortensen, W
INSEAD

Product type: Case
Reference: 309-186-1
Length: 10 pages

Published: 2009
Data source: Field research
 
 
The case examines the competitive environment of the US wine industry in 2001, prior to [yellow tail]'s launch. The case demonstrates how the industry was overcrowded, highly competitive, and increasi...
 
 

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3.) WHICH WAY SHOULD YOU DOWNSIZE IN A CRISIS?
Zatzick, C; Marks, M; Iverson, R
MIT Sloan School of Management

Product type: Journal article reprint
Reference: SMR51118
Length: 10 pages

Published: 2009
Journal: MIT Sloan Management Review
 
The recent economic downturn has left many organizations in a quandary. Just several years ago, the major issue was winning the so-called 'war for talent': how to attract, motivate and retain the best...
 
 

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4.) ZAPPOS.COM: DEVELOPING A SUPPLY CHAIN TO DELIVER WOW!
Marks, M; Lee, H; Hoyt, D
Stanford Business School

Product type: Case
Reference: GS65
Length: 27 pages

Published: 2009
Data source: Field research
 
 
Zappos was founded in 1999, during the Internet boom, to sell shoes on-line. The company's founding premise was to provide the ultimate in selection to its customers - all brands, styles, sizes, and c...
 
 

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5.) ZAPPOS.COM: DEVELOPING A SUPPLY CHAIN TO DELIVER WOW!
Hoyt, D; Marks, M
Stanford Business School

Product type: Teaching note
Reference: GS65TN
Length: 12 pages

Published: 2009
Data source: Field research
 
 
 

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6.) CONTRACT MANUFACTURING
Raffaelli, C; Marks, M
Stanford Business School

Product type: Teaching note
Reference: GS64TN
Length: 6 pages

Published: 2008
Data source: Field research
 
 
 

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7.) CONTRACT MANUFACTURING: DEALING WITH SUPPLY CHAIN ETHICS CHALLENGES
Marks, M; Hoyt, D; Raffaelli, C
Stanford Business School

Product type: Case
Reference: GS64
Length: 5 pages

Published: 2008
Data source: Field research
 
 
This case describes a number of situations in which important customers of a major electronics manufacturing firm (contract manufacturer) behaved in a manner that could be considered 'ethically challe...
 
 

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8.) STUDY QUESTIONS FOR CONTRACT MANUFACTURING
Marks, M
Stanford Business School

Product type: Supplement
Reference: GS64SQ
Length: 1 pages

Published: 2008
Data source: Field research
 
 
This structured assignment is to accompany the case 'GS64'. The abstract of the case is as follows: This case describes a number of situations in which important customers of a major electronics manuf...
 
 

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9.) CRAFTING WINNING STRATEGIES IN A MATURE MARKET: THE US WINE INDUSTRY IN 2001
Kim, W; Mauborgne, R; Hunter, J; Marks, B; Mortensen, W
INSEAD

Product type: Teaching note
Reference: 309-186-8
Length: 48 pages

Published: 2007
Data source: Field research
 
 
 

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10.) CROCS: REVOLUTIONIZING AN INDUSTRY'S SUPPLY CHAIN MODEL FOR COMPETITIVE ADVANTAGE
Marks, M; Holloway, C; Lee, H; Hoyt, D; Silverman, A
Stanford Business School

Product type: Case
Reference: GS57
Length: 20 pages

Published: 2007
Data source: Field research
 
 
Discusses the astounding growth of Crocs, Inc, a manufacturer of plastic shoes, from 2003 through early 2007. Much of the company's growth was made possible by a highly flexible supply chain which ena...
 
 

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