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Author: Marks

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1.) NOTE ON IPO SHARE ALLOCATION Raffaelli, C; Leslie, M; Marks, M Stanford Business School Product type: Note Reference: E377 Length: 6 pages Published: 2010 Data source: Field research     An initial public offering (IPO) is the first sale of stock or shares by a company to the public. IPOs are often issued by smaller, younger companies seeking capital to expand, although they can also ...      Click to add this item to your 'view selection' list add to basket >

2.) CRAFTING WINNING STRATEGIES IN A MATURE MARKET: THE US WINE INDUSTRY IN 2001 Kim, W; Mauborgne, R; Hunter, J; Marks, B; Mortensen, W INSEAD Product type: Case Reference: 309-186-1 Length: 10 pages Published: 2009 Data source: Field research     The case examines the competitive environment of the US wine industry in 2001, prior to [yellow tail]'s launch. The case demonstrates how the industry was overcrowded, highly competitive, and increasi...      Click to add this item to your 'view selection' list add to basket >

3.) WHICH WAY SHOULD YOU DOWNSIZE IN A CRISIS? Zatzick, C; Marks, M; Iverson, R MIT Sloan School of Management Product type: Journal article reprint Reference: SMR51118 Length: 10 pages Published: 2009 Journal: MIT Sloan Management Review   The recent economic downturn has left many organizations in a quandary. Just several years ago, the major issue was winning the so-called 'war for talent': how to attract, motivate and retain the best...      Click to add this item to your 'view selection' list add to basket >

4.) ZAPPOS.COM: DEVELOPING A SUPPLY CHAIN TO DELIVER WOW! Marks, M; Lee, H; Hoyt, D Stanford Business School Product type: Case Reference: GS65 Length: 27 pages Published: 2009 Data source: Field research     Zappos was founded in 1999, during the Internet boom, to sell shoes on-line. The company's founding premise was to provide the ultimate in selection to its customers - all brands, styles, sizes, and c...      Click to add this item to your 'view selection' list add to basket >

5.) ZAPPOS.COM: DEVELOPING A SUPPLY CHAIN TO DELIVER WOW! Hoyt, D; Marks, M Stanford Business School Product type: Teaching note Reference: GS65TN Length: 12 pages Published: 2009 Data source: Field research        Click to add this item to your 'view selection' list add to basket >

6.) CONTRACT MANUFACTURING Raffaelli, C; Marks, M Stanford Business School Product type: Teaching note Reference: GS64TN Length: 6 pages Published: 2008 Data source: Field research        Click to add this item to your 'view selection' list add to basket >

7.) CONTRACT MANUFACTURING: DEALING WITH SUPPLY CHAIN ETHICS CHALLENGES Marks, M; Hoyt, D; Raffaelli, C Stanford Business School Product type: Case Reference: GS64 Length: 5 pages Published: 2008 Data source: Field research     This case describes a number of situations in which important customers of a major electronics manufacturing firm (contract manufacturer) behaved in a manner that could be considered 'ethically challe...      Click to add this item to your 'view selection' list add to basket >

8.) STUDY QUESTIONS FOR CONTRACT MANUFACTURING Marks, M Stanford Business School Product type: Supplement Reference: GS64SQ Length: 1 pages Published: 2008 Data source: Field research     This structured assignment is to accompany the case 'GS64'. The abstract of the case is as follows: This case describes a number of situations in which important customers of a major electronics manuf...      Click to add this item to your 'view selection' list add to basket >

9.) CRAFTING WINNING STRATEGIES IN A MATURE MARKET: THE US WINE INDUSTRY IN 2001 Kim, W; Mauborgne, R; Hunter, J; Marks, B; Mortensen, W INSEAD Product type: Teaching note Reference: 309-186-8 Length: 48 pages Published: 2007 Data source: Field research        Click to add this item to your 'view selection' list add to basket >

10.) CROCS: REVOLUTIONIZING AN INDUSTRY'S SUPPLY CHAIN MODEL FOR COMPETITIVE ADVANTAGE Marks, M; Holloway, C; Lee, H; Hoyt, D; Silverman, A Stanford Business School Product type: Case Reference: GS57 Length: 20 pages Published: 2007 Data source: Field research     Discusses the astounding growth of Crocs, Inc, a manufacturer of plastic shoes, from 2003 through early 2007. Much of the company's growth was made possible by a highly flexible supply chain which ena...      Click to add this item to your 'view selection' list add to basket >