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Title:	BLUE OCEAN STRATEGY IMPLEMENTATION LECTURE AND TEACHING NOTE: TIPPING POINT LEADERSHIP AND FAIR PROCESS IN ACTION
Reference:	308-317-8
Product type:	Teaching note
Author(s):	Kim, W; Mauborgne, R; Ling, K
Publisher:	INSEAD
Publication year:	2008
Version date:	10.2008
Length:	8 pages
Data source:	Published sources
Status:	Active
Notes:	Click here to access the lecture slides

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