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Title: BLUE OCEAN STRATEGY IMPLEMENTATION SELF-DIAGNOSTIC: TIPPING POINT LEADERSHIP AND FAIR PROCESS IN ACTION
Reference: 308-315-8
Product type: Teaching note
Author(s): Kim, W; Mauborgne, R; Ling, K
Publisher: INSEAD
Publication year: 2008
Version date: 10.2008
Length: 4 pages
Data source: Published sources
Status: Active

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