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Title: INNOCENTIVE: OPEN INNOVATION PLATFORM

Reference: IMD-6-0296

Product type: Case

Author(s): Billington, C; Jager, F

Publisher: IMD

Settings: Global; R&D, research & development, dotcom; 20-25 employees; 2000-2007

Topics: Innovation; Open-innovation; R&D; Procurement; Sourcing; Process; Pharmaceutical; Chemistry

Publication year: 2007

Version date: 21.01.2008

Length: 9 pages

Data source: Field research

Status: Active

Abstract:

InnoCentive spun off Eli Lilly the Pharmaceutical Giant in 2000. The aim of the company was to connect companies with R&D problems to a worldwide community of potential solvers who would be rewarded if they were able to solve one of the problems posted on the InnoCentive website. Learning objectives: managers usually have a traditional view of what R&D should look like. This case opens traditional mindsets to new opportunities in R&D with the discovery of new processes in the open innovation field and also the use of seeker-solver networks.

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