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Title: TECHNICAL NOTE (C): ISSUES OF LUXURY INDUSTRY IN EMERGING MARKET

Reference: 306-513-6

Product type: Technical note

Author(s): Som, A

Publisher: ESSEC Business School

Settings: India, China; Luxury; 2006

Topics: Luxury; Brands; Old and new luxury; Luxury to mass luxury; Counterfeit; Grey market

Publication year: 2006

Length: 8 pages

Data source: Published sources

Status: Active

Abstract:

This is the third of a three-case series (306-511-6 to 306-513-6). This technical note supplements technical notes (A) '306-511-6' and (B) '306-512-6'. This note provides an in-depth analysis of the issues that individual luxury companies face and the industry as a whole is facing in emerging markets, notably in China and India. It tries to elaborate on business issues and provide scope for debate between: (1) old and new luxury; (2) luxury and mass luxury; (3) counterfeits; and (4) grey markets, and concludes with future challenges.

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