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Title: TECHNICAL NOTE (A): OVERVIEW OF THE GLOBAL LUXURY INDUSTRY

Reference: 306-511-6

Product type: Technical note

Author(s): Som, A; Brische, M

Publisher: ESSEC Business School

Settings: Europe; Luxury

Topics: Luxury; Brands; Competition; Italy; France; Moet Hennessy-Louis Vuitton (LVMH); Richemont; Pinault-Printemps-Redoute (PPR); Gucci; Chanel; Burberry; Swatch; Hermes; L'Oreal

Publication year: 2006

Length: 21 pages

Data source: Published sources

Status: Active

Abstract:

This is the first of a three-case series (306-511-6 to 306-513-6). This technical note gives a broad overview of the global luxury industry. It tries to define the industry, discusses the trends in the industry, demand and supply and reasons for the intense competition that characterises this sector. It touches upon the key players, their background, their challenges, their strategies and their respective challenges and weaknesses. Technical note (B) '306-512-6' discusses the luxury industry in emerging markets (focusing on India and China).

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