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Title: ICICI BANK: PATH TO GLOBALIZATION

Reference: 306-507-1

Product type: Case

Author(s): Som, A; Tsypin, B

Publisher: ESSEC Business School

Settings: India; Banking; US$19.86 million; 2006

Topics: New entrant; Late mover; Competition; Core competency; Competitive advantage; International expansion; Leadership; Organisation structure; Competitive strategy; Emerging country; Technology; Innovation; India; NRI (non-resident Indian); Rural

Publication year: 2006

Version date: 1 Aug 2007

Length: 22 pages

Data source: Field research

Status: Active

Abstract:

The case of ICICI Bank examines the growth of India's premier bank. The case focuses on the bank's evolution from a state-owned, project financing institution to an efficient, customer-driven, global banking corporation. The strategy of domestic competition and international expansion is discussed. Also, core competency is examined in terms of technology and innovation.

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