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Title:	SAFARICOM LIMITED: CRAFTING A BUSINESS AND MARKETING STRATEGY FOR A NEW MARKET
Reference:	506-068-8
Product type:	Teaching note
Author(s):	Mayaka, C United States International University, Kenya Mullins, J London Business School (LBS)
Publication year:	2006
Length:	15 pages
Data source:	Field research
Status:	Active

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