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Title: BENIHANA OF TOKYO **prize winner**

Reference: 9-673-057

Product type: Case

Author(s): Sasser Jr, W; Klug, J

Publisher: Harvard Business Publishing

Settings: 1972

Topics: Corporate strategy; Expansion; Multinational corporations

Publication year: 1972

Version date: 20 July 2004

Length: 17 pages

Data source: Field research

Status: Active

Abstract:

Discusses the development of a chain of 'theme' restaurants. The student is asked to evaluate the current operating strategy and suggest a long-term expansion strategy.

Prizes won:

ecch best selling case 2009, 2008, 2007, 2006, 2005, 2004, 2003, 2002

Harvard Business School Premier Case Collection - Service Management

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