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Title: MATSUSHITA ELECTRIC INDUSTRIAL (MEI) IN 1987

Reference: 9-388-144

Product type: Case

Author(s): Ghoshal, S; Bartlett, C

Publisher: Harvard Business Publishing

Settings: Japan; Electronics industry; Large, $20 billion sales; 1987

Topics: Business policy; Electronics; Industry analysis; International business; Multinational corporations; Organizational change; Strategy implementation

Publication year: 1988

Version date: 28 March 1990

Length: 25 pages

Data source: Published sources

Status: Active

Abstract:

Describes the development of Matsushita's international operations and the building of its dominant competitive position in the consumer electronics industry. Picks up the major challenges facing the company in 1987 as both its product focus and geographic posture are brought into question. The president is implementing two projects, Action 86 to shift the business focus from consumer to industrial electronics and Operation Localization to shift more of the value added offshore.

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