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Title:	MEASURING AND MANAGING INTANGIBLES IN MOBILE COMMERCE: THE POTENTIAL OF MEDIATION STANDARDS
Reference:	302-162-8
Product type:	Teaching note
Author(s):	Fahy, M National University of Ireland, Galway Feller, J; Finnegan, P; Murphy, C University College Cork (UCC)
Publication year:	2002
Length:	3 pages
Data source:	Field research
Status:	Active

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