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Abstract:
In 2004, Vodafone Group Plc was the world's largest cell phone provider by revenue. Since 1999, Vodafone had invested US$270 billion (225 billion euros) mostly in stock, building an empire spanning 26 countries. It controlled cell phone operations in 16 countries and had minority stakes in companies in ten other countries. This case traces the history of Vodafone's growth and its capability to transform and adapt itself to the dramatically changing market environment in the dynamic telecommunication sector. The case analyses Vodafone's growth through acquisitions and the subsequent integration of acquired units with a key focus on how it manages to co-ordinate its businesses on a global scale. There is a Japanese translation available 'J304-625-1'.
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