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Writing Cases

1-3 July 2010, Lausanne, Switzerland

This workshop is now full. If you would like to place your name on the reserve list please contact Kate Cook at k.cook@ecch.com.

Background to workshop
Participants
Programme
Workshop objectives
Tutor
Fees
Accommodation
Venue

Please contact Kate Cook, ecch Events Manager for any information relating to workshops and events.
e k.cook@ecch.com
t +44 (0)1234 756409

Background to workshop

This intensive workshop, presented in association with the Richard Ivey School of Business, will be led by two of the world's most experienced case method tutors. The workshop aims to help participants write effective cases quickly and develop skills to create a more enriching classroom environment for their students. The framework of the workshop is based on the unique concepts developed by the tutors.

Participants

Writing Cases will be of benefit to a wide audience, including:

Experienced and less experienced case writers and teachers
Case writers and teachers keen to improve their performance
Junior and senior faculty
Those from any sector or discipline
Supervisors of case teachers
Business based case writers.

Programme

Before the workshop
Each participant will be required to complete a pre-workshop assignment. This will involve conducting a field interview with a case contact person and writing the opening paragraph (up to 60 words) for a potential case. During the workshop, each participant will complete a short case based on this interview.

The workshop will begin at 8.30h on Thursday 1 July and will conclude by 16h on Saturday 3 July 2010.

At the workshop

What is a case and why use cases?
The case difficulty cube
The case writing process, including the case origin, establishing leads, data collection etc
The case plan
Actual field experience
Rough drafting of the case
Preliminary teaching note preparation
Editing the case

Workshop objectives

Case writers will become more effective and will:

Learn to write effective cases quickly
Develop the confidence to write their own cases
Be able to offer their organisations a better use of resources
Learn case writing techniques
Develop their own short field-based case
Develop their own preliminary teaching note

Tutor

Michiel R Leenders and Louise A Mauffette-Leenders

Fees

EUR810/GBP625 non-residential
Fees include course materials, lunches and a workshop dinner on 2 July. ecch member organisations receive 10% discount.
Please note that there are no residential places left on this workshop.

Accommodation

We strongly recommend that you book accommodation early. If you require some assistance, please contact Kate Cook (k.cook@ecch.com) who will be able to advise you about local hotels.

Venue

IMD, Switzerland
www.imd.ch

Every year, thousands of business leaders from around the world visit IMD's global meeting place in Lausanne, Switzerland to learn and network. Expert Faculty offer cutting-edge knowledge based on relevant, innovative and rigorous research. IMD's unique "Real World. Real Learning" approach allows executives to immediately apply new insights to their business challenges.