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master of the case method


Professor Sumantra Ghoshal
1948-2004

Biography
Quotes
Cases

When Sumantra Ghoshal passed away on 3 March 2004, after a brief illness, case writing lost one of its most gifted masters. The ecch case collection lists 36 of his cases and a record breaking 182,476 copies have been delivered worldwide. His cases have received a European Case Award on 13 occasions, five of which are the Overall Award. For many, Sumantra Ghosal was the greatest case writer ever.

Following his death, ecch inaugurated The Sumantra Ghoshal Award for Excellence in Case Writing in his memory, to be presented annually at the European Case Awards to the business school at which the overall winning case was developed.


Biography

Sumantra Ghoshal was born in Calcutta in 1948. After a Bsc in physics at Delhi University and a period at Indian Oil, he was awarded a Fulbright Fellowship in 1981. He completed PhDs at both MIT Sloan School of Management and Harvard Business School, where he met Chris Bartlett, with whom he would collaborate extensively. In 1985 he joined the faculty of INSEAD, rapidly becoming a full professor. The Economist christened him the "Euroguru". He moved to London Business School in 1994 to become Professor of Strategic Leadership. Having already produced 15 cases, and wrote another 22 at LBS. He produced 12 books, including the groundbreaking Managing Across Borders (1989). Instrumental in setting up the Indian School of Business in Hyderabad, he was its founding Dean. One notable aspect of his work was his growing focus on the critical influence of human nature and the individual in the life of corporations.


Quotes

"Sumantra Ghoshal was one of the most outstanding professors with whom I have had the honour to work. His enthusiasm and dynamism were inspiring, as was his unstinting drive for excellence in management education and research."
Dr Laura D Tyson
Dean of London Business School

"Sumantra Ghoshal operated beyond standard academic work. He was a storyteller, a framer of events, a wonderful talker, with 'fire' in his eyes. The way he presented reality made for real theatre - in the ancient Greek sense of the word. This made him, if anything, even better in the classroom than on paper. Ghoshal was equally respected by students, executives and colleagues alike and worked intensively with them, so as always to leave a mark and co-authored several cases with his students."
Ludo Van der Heyden
Solvay Professor of Technological Innovation at INSEAD and co-Dean from 1990-1995

"I collaborated closely with Sumantra Ghoshal during the final six years of his life. I recall his gift of being able to foster those people around him, 'to inspire them, to reach out.' The book A Bias for Action, we co-authored, was published just after he died. Sumantra, himself, was the most impressive example of the people of 'purposeful action identified in the book as being so critical to the flourishing of successful organisations. Such people exhibit two traits: they are highly energetic and they are extremely focused. This intense focus was particularly evident while working, when nothing could distract him."
Heike Bruch
Professor of Leadership, Universität St Gallen

"Sumantra was an extraordinary talent who has left an indelible mark on his field and on all those who had the chance to meet him. That includes, of course, many of us at INSEAD who will surely remember his contributions both in his scholarship and his personal presence."
H. Landis Gabel
INSEAD Deputy Dean, Dean of Faculty
Professor of Economics and Management

"Sumantra Ghoshal was a giant among business school faculty in Europe. Although I am really only qualified to speak of his capabilities in the field of business case writing which were extraordinary, I am told by others who have worked closely with him, that his commitment to excellence also extended to research and teaching, areas in which he was widely acknowledged to be a master. Europe can claim to have lost one of a very small number of genuine world-class academics with complete all-round talents."
Jeff Gray
Director ecch


Cases

Anderson Consulting (Europe): Entering the business of business integration
Ref: 392-055-1

British Telecommunications Plc: The transformation of a state-owned monopoly

Ref: 396-141-1

Canon: Competing on capabilities
Ref: 392-031-1

Cartier: A legend of luxury
Ref: 393-007-1

Electrolux: The acquisition and integration of Zanussi

Ref: 390-037-1

Emirates Airline: Hub of the world
Ref: 305-149-1

Felix Constructions SA
Ref: 396-028-1

General Electric Synopsis
Ref: 394-051-1

Hindustan Lever Limited: Levers for change

Ref: 302-199-1

Indian Oxygen Limited: Transformation in India
Ref: 396-153-1

ISS - Transformation Service System A/S

Ref: 394-019-1

Kao Corporation
Ref: 392-049-1

Lufthansa 2000: Maintaining the change momentum
Ref: 301-040-1

Lufthansa: The challenge of globalisation
Ref: 396-142-1

Managing Change in the Computer Industry: The case of Siemens Nixdorf Information Systems
Ref: 399-053-1

Matsushita Electric Industrial (MEI) in 1987
Ref: 9-388-144

Matsushita Electric Industrial Co Ltd (MEI)
Ref: 489-004-1

Natura: The magic behind Brazil's most admired company

Ref: 302-090-1

Nicholas Piramal Ltd: Integrating diversity
Ref: 302-035-1

Ogilvyone: Integrating the enterprise
Ref: 902-020-1

Oracle Corporation: Transformation to an e-business
Ref: 306-402-1

Philips Semiconductors: Breaking with the past
Ref: 396-138-1

Reliance Industries Limited
Ref: 396-048-1

Revitalisation of the Bank of Montreal

Ref: 396-140-1

SA Chupa Chups
Ref: 396-050-1

Saatchi & Saatchi Plc
Ref: 190-029-1

Scandinavian Airlines System (SAS) in 1988

Ref: 389-025-1

Standard Chartered Bank
Ref: 396-139-1

Sun Microsytems: Driving innovation through open strategies

Ref: 302-034-1

The Dunlop-Pirelli Union
Ref: 389-021-1

The Housing Development Finance Corporation (HDFC)
Ref: 399-088-1

The LG Group: Leaping in to the future

Ref: 396-154-1

The Transformation of AT&T
Ref: 394-140-1

The Transformation of Bajaj Auto
Ref: 302-124-1

The Transformation of BP
Ref: 302-033-1

VIP Luggage: "It takes a lot to be a VIP"
Ref: 399-054-1

Wipro Corporation: Balancing the future
Ref: 397-065-1