|
|
 |
| |
| press release, June 2006 |
Posthumous case writing success for Sumantra Ghoshal in 2006 European Case Awards
Two years after his untimely death, a business-teaching case study by Sumantra Ghoshal, The Transformation of BP, co-authored by Lynda Gratton and Michelle Rogan at London Business School, has won the overall prize in the European Case Awards 2006. The case was a category winner in 2005. Sumantra Ghoshal was one of the greatest case writers of all time and this success brings the total number of times his cases have won a European Case Award to thirteen, five of which were the overall award.
London Business School won two further category awards and INSEAD four. Other award-winning schools in 2006 were: Groupe ESSEC, Paris; HEC, University of Geneva; IMD, Lausanne and WHU, Vallendar. With the exception of IMD, these schools are all first time winners.
The European Case Awards 2006 will be presented on 21 September at a special dinner in London. The Sumantra Ghoshal Award for Excellence in Case Writing, currently held by INSEAD, will be received by Laura Tyson, Dean of London Business School. This award, created in 2004 as a tribute to Professor Ghoshal, is awarded annually to the school at which the overall winning case was developed.
The European Case Awards have been presented by ecch annually since 1991. They recognise and celebrate the success of the authors and institutions of cases that have achieved the highest rates of growth in popularity worldwide. Jeffrey Gray, Director of ecch, commented, "The enduring success of Sumantra Ghoshal's cases is a tribute to his remarkable gift as a case writer and teacher. In 2006, it is also most encouraging to see the renewed presence of new names of both authors and institutions featuring, and prizes being awarded in every category - a clear indication of the continuing growth in high quality case writing across a wide range of institutions".
Overall winner
The Transformation of BP
Sumantra Ghoshal, Lynda Gratton and Michelle Rogan
London Business School
Ref no 302-033-1
Economics, Politics and Business Environment
Danfoss RC in China (A): Going Global
Jonathan Story
INSEAD
Ref no 204-159-1
Entrepreneurship
The Big Issue
Stephanie Robertson and Julian Lloyd
London Business School
Ref no 803-065-1
Ethics and Social Responsibility
GlaxoSmithKline and Developing Country Access to Essential Medicines (A)
N Craig Smith and Anne Duncan
London Business School (Senate Hall Academic Publishing)
Ref no JBEE2-1CS1
Finance, Accounting and Control
sponsored by The ICFAI University
The Boeing 777
Robert Bruner
INSEAD / Darden Graduate School of Business Administration, University of Virginia
Ref no 294-009-1
Human Resource Management / Organisational Behaviour
LVMH: Career Development Through International Mobility
Jean-Luc Cerdin
Groupe ESSEC
Ref no 403-050-1
Knowledge, Information and Communication Systems Management
Implementation of the Balanced Scorecard as a Means of Corporate Learning: The Porsche Car
Jan Dominik Gunkel, WHU, Vallendar
Gilbert Probst, HEC, University of Geneva
Ref no 903-030-1
Marketing
sponsored by The Chartered Institute of Marketing
Diesel for Successful Living: Branding Strategies for an Up-market Line Extension in the Fashion Industry
Pierre Chandon
INSEAD
Ref no 504-007-1
Production and Operations Management
The "mi adidas" Mass Customization Initiative
Ralf W Seifert
IMD
Ref no IMD-6-0249
Strategy and General Management
The Evolution of the Circus Industry
Renée Mauborgne, Ben Bensaou and W Chan Kim
INSEAD
Ref no 302-057-1
Notes for editors:
ecch is the largest single source of case studies in the world, with, currently, in excess of 43,000 items in its case catalogue available to all through www.ecch.com. ecch is dedicated to supporting authors and users of case studies and promoting the case method of learning. It is an independent membership-based, non-profit organisation with offices at Cranfield University in the UK and Babson College in the USA. It provides the interface between the authors of cases and the educational institutions and businesses that use them for teaching and learning purposes. ecch has an extensive international programme of workshops and events on case writing and teaching.
The European Case Awards are presented each year in up to nine categories plus an overall winner, in the country of the institution at which the overall winning case was authored. The Sumantra Ghoshal Award for Excellence in Case Writing is presented annually to the business school at which the overall winning case was developed. It was inaugurated in 2004 in memory of Sumantra Ghoshal, one of the most successful case writers of recent times, following his untimely death.
7 June 2006
|
|
|
introduction