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| press release, September 2005 |
INSEAD authors win overall prize in 2005 European Case Awards
A
case study contrasting the design, manufacturing and distribution
approaches of two of Europe's leading fashion retailers, Marks and
Spencer and Zara, has won the overall prize in the 2005 European Case
Awards. The case was authored at INSEAD by Michael Pich, Ludo Van der
Heyden and Nicolas Harlé and was a category winner in the 2003 Case
Awards.
INSEAD authors also took two of the category awards with
success in Finance, Accounting and Control and Human Resource
Management / Organisational Behaviour. Authors from Georgetown
University; IESE; IMD; Imperial College London, Tanaka Business School;
London Business School; Universidad de Sevilla; and Warwick Business
School were successful in the remaining subject categories. Sumantra
Ghoshal, one of the most successful case writers of all time, receives
posthumously, a record thirteenth case award.
Overall winner
Marks and Spencer and Zara: Process Competition in the Textile Apparel Industry
Michael Pich, Ludo Van der Heyden and Nicolas Harlé
INSEAD
Ref no 602-010-1
Entrepreneurship
The Renovo Story (A): Venture Capital at the Cutting Edge
Simon Barnes
Imperial College London, Tanaka Business School
Ref no 802-030-1
Finance, Accounting and Control
sponsored by The ICFAI University, India
Great Eastern Toys (A)
Gabriel Hawawini and Lee Remmers
INSEAD
Ref no 201-001-1
Human Resource Management / Organisational Behaviour
Alice in Wonderland? A Different Approach to Organisational Change
Manfred Kets de Vries, Helene Gorter-Van Gorp and Elizabeth Florent-Treacy
INSEAD
Ref no 400-003-1
Knowledge, Information and Communication Systems Management
Knowledge Management at Siemens Spain
Rafael Andreu, America Grau, Emma Lara and Sandra Sieber
IESE
Ref no 903-012-1
Marketing
sponsored by the Chartered Institute of Marketing, UK
Medi-cult: Pricing a Radical Innovation
Nirmalya Kumar and Brian Rogers
IMD
Ref no IMD-5-0537
Production and Operations Management
Zara
Kasra Ferdows, McDonough School of Business, Georgetown University
José AD Machuca, Universidad de Sevilla
Michael Lewis, Warwick Business School
Ref no 603-002-1
Strategy and General Management
The Transformation of BP
Sumantra Ghoshal, Lynda Gratton and Michelle Rogan
London Business School
Ref no 302-033-1
The
European Case Awards have been presented by ecch annually since 1991.
They recognise and celebrate the success of the authors and
institutions of cases that have achieved the highest rates of growth in
popularity worldwide. Jeffrey Gray, Director of ecch,
commented, "Although a number of authors' names continue to appear in
the Case Awards lists from time to time, it is most encouraging to see
the presence of new names of both authors and institutions featuring
each year ? a clear indication of the continuing growth in high quality
case writing across a wide range of institutions".
Vincent
Dessain, Executive Director of Harvard Business School's Europe
Research Center, has been invited to present the 2005 awards at a
special dinner at Maison de la Recherche in Paris on Tuesday 6
September. The Dean of INSEAD, Gabriel Hawawini, himself a winner in
the Finance, Accounting and Control category this year, will, on behalf
of INSEAD, also accept The Sumantra Ghoshal Award for Excellence in
Case Writing, presented to the institution at which the overall winning
case was authored.
Notes for editors:
ecch
is the
largest single source of case studies in the world, with, currently, in
excess of 40,000 items in its case catalogue available to all through
www.ecch.com. ecch is dedicated to supporting authors and users of case
studies and promoting the case method of learning. It is an independent
membership-based, non-profit organisation with offices at Cranfield
University in the UK and Babson College in the USA. It provides the
interface between the authors of
cases and the educational institutions and businesses that use them for
teaching and learning purposes. ecch has an extensive international
programme of workshops and events on case writing and teaching.
The
European Case Awards are presented each year in up to nine categories
plus an overall winner, in the country of the institution at which the
overall winning case was authored. The Sumantra Ghoshal Award for
Excellence in Case Writing is presented annually to the business school
at which the overall winning case was developed. It was inaugurated in
2004 in memory of Sumantra Ghoshal, one of the most successful case
writers of recent times, following his untimely death. The Awards are
presented in association with BusinessWeek.
5 September 2005
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