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| press release, 17 January 2008 |
The Case Study Handbook by William Ellet
If you're enrolled in an MBA or executive education program, you've
probably encountered a powerful learning tool: the business case. But
if you're like many people, you may find interpreting and writing about
cases mystifying, challenging, or downright frustrating. In 'The Case Study Handbook',
William Ellet presents a potent new approach for analyzing, discussing,
and writing about cases. Early chapters show how to classify cases
according to the analytical task they require (solving a problem,
making a decision, or forming an evaluation) and quickly establish a
base of knowledge about a case. Strategies and templates, in addition
to several sample Harvard Business School cases, help you apply the
author's framework. Later in the book, Ellet shows how to write
persuasive case-analytical essays based on the process laid out
earlier. Extensive examples of effective and ineffective writing
further reinforce your learning. The book also includes a chapter on
how to talk about cases more effectively in class. Any current or
prospective MBA or executive education student needs to read this book.
Click to read a review of this book published on page 3 of ECCHO 38.
Click to view full details or to place an order.
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introduction