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| press release, July 2002 |
IMD takes top prize in European Case Awards with easyJet case
easyJet: The Web's Favorite Airline, written by Nirmalya Kumar and Brian Rogers of IMD, one of Europe's foremost business schools based in Lausanne, Switzerland, is the overall winner of the 2002 European Case Awards. Published in 2000 and a category winner in 2001 (Policy & General Management), this case has been remarkably successful, already numbering among the top ten most requested cases of all time. This is the third time that IMD has scooped the overall award during the twelve-year history of the awards.
ecch, the biggest single distributor of case studies in the world, presents the annual European Case Awards to honour the extent to which individual European business cases have been adopted, worldwide, by business schools, universities and companies, over preceding years. A case may not win in one category for more than one year. The European Case Awards have been made annually since 1991 as a way of acknowledging the central role cases play in the teaching of business.
The full results for 2002 are as follows:
ecch European Case Awards 2002 in association with BusinessWeek
Overall Winner
EasyJet: The Web's Favorite Airline
Nirmalya Kumar & Brian Rogers, IMD
Ref no IMD-3-0873
Finance
Lernout & Hauspie Speech Products, NV: Financing from Start-up through IPO
Danny Lein and Herwig Langohr, INSEAD & Benoit Leleux, Babson College
Ref no 200-011-1
HRM/Organisational Behaviour
The House That Branson Built: From Counter-Culture To Corporate Culture
Manfred Kets de Vries, INSEAD
Ref no 400-002-1
Marketing
sponsored by the Chartered Institute of Marketing
Baxter (A): A Changing Customer Environment
Sandra Vandermerwe, Marika Taishoff, Imperial College Management School
Ref no 597-039-1
Policy and General Management
Fighting over the Internet: The Virtual Battle Between Amazon.com (USA) and Bol.de (Germany)
Tawfik Jelassi, Euro-Arab Management School & Albrecht Enders, Leipzig Graduate School of Management
Ref no 399-113-1
Production and Operations Management
Xerox: Building a Corporate Focus on Knowledge
Soumitra Dutta, Luk Van Wassenhove, INSEAD
Ref no 600-015-1
The 2002 case awards were presented by Jean-Marc Thevanez, General Manager, easyJet Switzerland at a ceremony in Geneva on July 1, 2002.
According to Jeffrey Gray, Director ecch, "Through the annual European Case Awards, ecch aims to highlight the central importance of the development of new cases and the case teaching method in management education. This year's awards demonstrate the growing number of experienced European case authors producing material of the highest quality and the increasing commitment of schools in Europe to producing cases."
The marketing category award is presented with sponsorship from the Chartered Institute of Marketing and the Awards are presented in association with BusinessWeek.
1 July 2002
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