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| twenty most popular on-line inspection copies |
The list below gives details of the twenty most popular on-line inspection copies viewed at www.ecch.com/casesearch during March 2008.
Click on a product title to view further details and, if eligible, an inspection copy.
Benetton's 'Dual Supply Chain' System
Indu Perepu and Vivek Gupta ICFAI Center for Management Research Ref 608-003-1
Body Shop Brand: Repositioning to Target the 'Masstige' Segment and Impact of its Acquisition by L'Oreal
Debapratim Purkayastha and Rajiv Fernando ICFAI Center for Management Research Ref 508-001-1
CEO as Change Agent
Debapratim Purkayastha and Rajiv Fernando
ICFAI Center for Management Research Ref 408-005-1
Customer Profitability Analysis and Value Based Management at Barclays Bank
Regine Slagmulder and Jaeita Mukherjee INSEAD Ref 105-001-1
Don't be Evil - Google's Way
Tima Bansal and Marlene Le Ber
Richard Ivey School of Business
Ref 9B07M067
ERP Implementation Failure at Hershey Foods Corporation
Indu Perepu and Vivek Gupta ICFAI Center for Management Research Ref 908-001-1
Even a Clown Can Do It: Cirque du Soleil Recreates Live Entertainment Case B W Chan Kim, Renee Mauborgne, Ben M Bensaou and Matt Williamson INSEAD Ref 302-058-1
Facebook William Barnett, Mark Leslie and Mike Harkey Stanford University Ref E220
Global Knowledge Management at Danone Bertrand Moingeon, Vincent Dessain, Ane Damgaard Jensen and Amy C Edmondson Harvard Business School Publishing Ref 9-608-107
H&M's Supply Chain Management Practices Indu Perepu and Vivek Gupta ICFAI Center for Management Research Ref 608-004-1
Harley-Davidson: Maintaining a Cult Brand
Mridu Verma ICFAI Business School, Bangalore Ref 507-055-1
Ideo: Service Design (A) Manuel Sosa and Ritesh Bhavnani INSEAD Ref 606-012-1
Ideo: Service Design (B) Manuel Sosa and Ritesh Bhavnani INSEAD Ref 606-013-1
Innovation at Timberland: Thinking outside the Shoe Box
Rosabeth Kanter and Ryan Raffaelli Harvard Business School Publishing Ref 9-306-064
Launching iPhone: Apple's Entry into the Mobile Phone Market Debapratim Purkayastha and A Srinivasa Rao ICFAI Center for Management Research Ref 508-014-1
The Evolution of the Circus Industry Case A W Chan Kim, Renee Mauborgne, Ben M Bensaou and Matt Williamson
INSEAD 302-057-1
The Hutchison Essar Acquisition: Vodafone's Foray into an Emerging Market Debapratim Purkayastha and A Srinivasa Rao ICFAI Center for Management Research Ref 308-031-1
The Wal-Mart Supply Chain Controversy N Craig Smith and Robert Crawford London Business School Ref 706-043-1
Unilever in Brazil (1997-2007): Marketing Strategies for Low-Income Consumers Pierre Chandon and Pedro Pacheco Guimaraes INSEAD Ref 504-009-1
Yes Bank: Competitive Strategy of a Late Entrant Debapratim Purkayastha and A Srinivasa Rao ICFAI Center for Management Research 308-033-1
Click to view details of the twenty most popular on-line inspection copies in February 2008 and April 2008.
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