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twenty most popular on-line inspection copies
The list below gives details of the twenty most popular on-line inspection copies viewed at www.ecch.com/casesearch during March 2008.

Click on a product title to view further details and, if eligible, an inspection copy.


Benetton's 'Dual Supply Chain' System
Indu Perepu and Vivek Gupta
ICFAI Center for Management Research
Ref 608-003-1

Body Shop Brand: Repositioning to Target the 'Masstige' Segment and Impact of its Acquisition by L'Oreal
Debapratim Purkayastha and Rajiv Fernando
ICFAI Center for Management Research
Ref 508-001-1

CEO as Change Agent
Debapratim Purkayastha and Rajiv Fernando
ICFAI Center for Management Research
Ref 408-005-1

Customer Profitability Analysis and Value Based Management at Barclays Bank
Regine Slagmulder and Jaeita Mukherjee
INSEAD
Ref 105-001-1

Don't be Evil - Google's Way
Tima Bansal and Marlene Le Ber
Richard Ivey School of Business
Ref 9B07M067

ERP Implementation Failure at Hershey Foods Corporation
Indu Perepu and Vivek Gupta
ICFAI Center for Management Research
Ref 908-001-1

Even a Clown Can Do It: Cirque du Soleil Recreates Live Entertainment Case B
W Chan Kim, Renee Mauborgne, Ben M Bensaou and Matt Williamson
INSEAD
Ref 302-058-1

Facebook
William Barnett, Mark Leslie and Mike Harkey
Stanford University
Ref E220

Global Knowledge Management at Danone
Bertrand Moingeon, Vincent Dessain, Ane Damgaard Jensen and Amy C Edmondson
Harvard Business School Publishing
Ref 9-608-107

H&M's Supply Chain Management Practices
Indu Perepu and Vivek Gupta
ICFAI Center for Management Research
Ref 608-004-1

Harley-Davidson: Maintaining a Cult Brand
Mridu Verma
ICFAI Business School, Bangalore
Ref 507-055-1

Ideo: Service Design (A)
Manuel Sosa and Ritesh Bhavnani
INSEAD
Ref 606-012-1

Ideo: Service Design (B)
Manuel Sosa and Ritesh Bhavnani
INSEAD
Ref 606-013-1

Innovation at Timberland: Thinking outside the Shoe Box
Rosabeth Kanter and Ryan Raffaelli
Harvard Business School Publishing
Ref 9-306-064

Launching iPhone: Apple's Entry into the Mobile Phone Market
Debapratim Purkayastha and A Srinivasa Rao
ICFAI Center for Management Research
Ref 508-014-1

The Evolution of the Circus Industry Case A
W Chan Kim, Renee Mauborgne, Ben M Bensaou and Matt Williamson
INSEAD
302-057-1

The Hutchison Essar Acquisition: Vodafone's Foray into an Emerging Market
Debapratim Purkayastha and A Srinivasa Rao
ICFAI Center for Management Research
Ref 308-031-1

The Wal-Mart Supply Chain Controversy
N Craig Smith and Robert Crawford
London Business School
Ref 706-043-1

Unilever in Brazil (1997-2007): Marketing Strategies for Low-Income Consumers
Pierre Chandon and Pedro Pacheco Guimaraes
INSEAD
Ref 504-009-1

Yes Bank: Competitive Strategy of a Late Entrant
Debapratim Purkayastha and A Srinivasa Rao
ICFAI Center for Management Research
308-033-1

Click to view details of the twenty most popular on-line inspection copies in February 2008 and April 2008.