The list below gives details of the twenty most popular on-line inspection copies viewed at www.ecch.com/casesearch during January 2008.
Click on a product title to view further details and, if eligible, an inspection copy.
21st Century Learning: Leadership Lessons from Collaborative Case Research, Teaching and Scholarship
John McCarthy, David O'Connell, Douglas Hall and Jan Eyvin Wang
The CASE Journal
Ref TCJ03-02-07
Aiming for an Evolutionary Advantage: Management Innovation in Action
Gary Hamel and Bill Breen
Harvard Business School Publishing
Ref 2515BC
APPLE iphone: WILL IT RING?
B Rao, Swati Philkhana, Doris John, S Bhaskaran and Krishna Kumar
ICFAI Business School, Bangalore
Ref 307-283-1
Bank of America: Brand Positioning Strategies
Joel Thadamalla, Jayesh Patel and Priyanka Ramgopal
ICFAI Business School, Bangalore
Ref 507-154-1
Branding Time: Swatch and Global Brand Management
Ram Mudambi
Temple University
Ref 307-377-1
BT Group: Bringing External Innovation Inside
Donald Sull and Felipe Monteiro
London Business School
Ref 307-045-1
Business Models & Financial Structures: A Strategy Mystery Game
Stephanie Hurt and Marcus Hurt
The CASE Journal
Ref TCJ03-02-06
Cirque Du Soleil: Creating a Blue Ocean by Balancing Creativity and Business
Rajendar Rathore and Rasheeda Shums
ICFAI Business School Case Development Centre
Ref 306-498-4
Cirque Du Soleil's Human Resource Management Practices
Vivek Gupta and Manasi Pawar
ICFAI Center for Management Research
Ref 407-081-1
Creativity under the Gun at Litmus Corporation
Teresa Amabile and Yana Litovsky
Harvard Business School Publishing
Ref 9-808-075
Fiat Relaunching The 1950's Fiat 500: Replicating The Mini's Success?
Mercy Mathew and Shanul Jain
ICFAI Business School Case Development Centre
Ref 307-386-1
GOOGLE, INC
Thomas Eisenmann and Kerry Herman
Harvard Business School Publishing
Ref 9-806-105
iPHONE vs CELL PHONE
David Yoffie and Michael Slind
Harvard Business School Publishing
Ref 9-708-451
Lenovo: Bridging East and West to Build a Global Brand
Philip Kotler and Waldemar Pfoertsch
China Europe International Business School
Ref 507-115-1
Lenovo: Building a Global Brand
John Quelch and Carin Knoop
Harvard Business School Publishing
Ref 9-507-014
Marketing The 'Youtube' Way
Joel Thadamalla and Amish Shah
ICFAI Business School, Bangalore
Ref 507-155-1
P&G and Gillette's Merger: Oral Care Products (Brands) Integration Challenges
Saradhi Gonela and Mohammed Khan
ICFAI Business School Case Development Centre
Ref 307-412-1
Second Life: A Unique Marketing Platform?
Joel Thadamalla and Ruchi Mankad
ICFAI Business School, Bangalore
Ref 507-156-1
Tata Consultancy Services: Building Talent Pool
Joel Thadamalla, Ami Divatia, Sheena Mohanadasan and Ruchi Mankad
ICFAI Business School, Bangalore
Ref 407-086-1
The Fashion Channel
Wendy Stahl
Harvard Business School Publishing
Ref 2075
Click to view details of the twenty most popular on-line inspection copies in December 2007 and February 2008.
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