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twenty most popular on-line inspection copies

The list below gives details of the twenty most popular on-line inspection copies viewed at www.ecch.com/casesearch during April 2008.

Click on a product title to view further details and, if eligible, an inspection copy.

Accounting for Financial Instruments
Darroch Robertson
Richard Ivey School of Business
Ref 9B07B014

Apple iPod's Promotional and Positioning Strategies
Vivek Gupta and Manasi Pawar
ICFAI Center for Management Research
Ref 507-152-1

Creating the Service Product and Adding Value: A Reading Note
Monali Hota
IESEG School of Management
Ref 508-025-5

Designing an Organisational Chart from the Bottom (A)
Antonio Giangreco and Andrea Carugati
IESEG School of Management
Ref 408-026-1

Designing an Organisational Chart from the Bottom (B)
Antonio Giangreco and Andrea Carugati
IESEG School of Management
Ref 408-027-1

DSM Anti-Infectives: Innovation and Supply Chains, a Synthetic Combination?
Albert Veenstra and FU Xin
China Europe International Business School
Ref 608-010-1

Facebook (A): The Start-up's 'Social' Success
Rajendar Singh Rathore and Prabhu Sethuraman
ICFAI Business School Case Development Centre
Ref 308-053-1

Harvard Business School
Srikant Datar, David Garvin and Carin-Isabel Knoop
Harvard Business School Publishing
Ref 9-308-012

Human Resource Management in B&Q China: Upgrading Action (A)
Chen Shaohui
China Europe International Business School
Ref 408-030-1

INSEAD
Srikant Datar, David Garvin and Carin-Isabel Knoop
Harvard Business School Publishing
Ref 9-308-009

Launching iPhone: Apple's Entry into the Mobile Phone Market
Debapratim Purkayastha and A Srinivasa Rao
ICFAI Center for Management Research
Ref 508-014-1

Leadership, Culture Change and Transformation at Aviva: Norwich Union Insurance: Case A
Charles Galunic and Anne-Marie Cagna
INSEAD
Ref 408-034-1

Leadership, Culture Change and Transformation at Aviva: Norwich Union Insurance: Case B
Charles Galunic and Anne-Marie Cagna
INSEAD
Ref 408-035-1

Lean Manufacturing: As it is Done at Raba Mor
David Losonci, Krisztina Demeter and Istvan Jenei
Corvinus University of Budapest
Ref 608-009-1

Services Marketing: Workbook
Afshan Ahmed
COMSATS Institute of Information Technology
Ref 508-018-1

Starbucks: Brewing More Than Just Coffee
Monali Hota
IESEG School of Management
Ref 508-025-1

Technical Note: Writing Great Marketing Plans
Tim Calkins
Kellogg School of Management
Ref KEL146

The Wii: Nintendo's Video Game Revolution
Gloria Barczak and David Wesley
Richard Ivey School of Business
Ref 9B08A004

Unilever in Brazil (1997-2007): Marketing Strategies for Low-Income Consumers
Pierre Chandon and Pedro Pacheco Guimaraes
INSEAD
Ref 504-009-1

US Subprime Mortgage Market (B): Crisis and its Aftermath
R Muthukumar and Praveen Kumar
ICFAI Business School Case Development Centre
Ref 108-013-1

Click to view details of the twenty most popular on-line inspection copies in
March 2008.