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Ivey Best Selling Case Collection

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Brand in the Hand: Mobile Marketing at Adidas
Andrew Rohm, Fareena Sultan and David TA Wesley
Ref 9B05A024

Caribbean Internet Cafe
Murray J Bryant and Michelle Theobalds
Ref 9A98B002

Eli Lilly in India: Rethinking the Joint Venture Strategy
Charles Dhanaraj, Paul W Beamish and Nikhil Celly
Ref 9B04M016

Ellen Moore (A): Living and Working in Korea
Harry Lane, Chantell Nicholls and Gail Ellement
Ref 9A97G029

Intel in China
Kathleen Slaughter, Donna Everatt and Qian Xiaojun
Ref 9A99C007

Leo Burnett Company Ltd.: Virtual Team Management
Joerg Dietz, Fernando Olivera and Elizabeth O'Neil
Ref 9B03M052

Sabena Belgian World Airlines: Weytjens' First Assignment
Mary Crossan and Barbara Pierce
Ref 9A94M004

Samsung China: The Introduction of Color TV
Paul Beamish, David Sharp and Chang-Bum Choi
Ref 9A98G003

Starbucks
Mary Crossan and Ariff Kachra
Ref 9A98M006

Swatch and The Global Watch Industry
Allen Morrison and Cyril Bouquet
Ref 9A99M023