|
|
 |
| |
| HBS Premier Case Collection - Marketing |
Click on a case title to view further details and, where available, an inspection copy.
7-Eleven, Inc.
David E. Bell
Ref 9-504-057
The Aravind Eye Hospital, Madurai, India: In Service for Sight
V. Kasturi Rangan
Ref 9-593-098
Arrow Electronics, Inc.
Das Narayandas
Ref 9-598-022
Autobytel.com
Youngme E. Moon
Ref 9-500-015
Barco Projection Systems (A): Worldwide Niche Marketing
Rowland T. Moriarty
Ref 9-591-133
Biopure Corp.
John T. Gourville
Ref 9-598-150
The Black & Decker Corporation (A): Power Tools Division
Robert J. Dolan
Ref 9-595-057
Boston Fights Drugs
V. Kasturi Rangan
Ref 9-593-517
The Brita Products Company
John A. Deighton
Ref 9-500-024
Burberry
Youngme E. Moon
Ref 9-504-048
Calyx & Corolla
Walter J. Salmon
Ref 9-592-035
Citibank: Launching the Credit Card in Asia Pacific (A)
V. Kasturi Rangan
Ref 9-595-026
CMR Enterprises
Das Narayandas
Ref 9-501-012
Coca-Cola's New Vending Machine (A): Pricing to Capture Value, or Not?
Das Narayandas
Ref 9-500-068
Colgate-Palmolive Co.: The Precision Toothbrush
John A. Quelch
Ref 9-593-064
Costco Companies, Inc.
David E. Bell
Ref 9-599-041
Cumberland Metal Industries: Engineered Products Division-1980
Benson P. Shapiro
Ref 9-580-104
Dell Online
V. Kasturi Rangan
Ref 9-598-116
Dell-New Horizons
V. Kasturi Rangan
Ref 9-502-022
Eastman Kodak Co.: Funtime Film
Robert J. Dolan
Ref 9-594-111
Eddie Bauer, Inc.
David E. Bell
Ref 9-500-034
FreeMarkets OnLine
V. Kasturi Rangan
Ref 9-598-109
Goodyear: The Aquatred Launch
John A. Quelch
Ref 9-594-106
H-E-B Own Brands
V. Kasturi Rangan
Ref 9-502-053
Heineken N.V.: Global Branding and Advertising
John A. Quelch
Ref 9-596-015
Hilton HHonors Worldwide: Loyalty Wars
John A. Deighton
Ref 9-501-010
Inside Intel Inside
Youngme E. Moon
Ref 9-502-083
Kingsford Charcoal
Das Narayandas
Ref 9-506-020
KONE: The MonoSpace Launch in Germany
Das Narayandas
Ref 9-501-070
Marketing Antidepressants: Prozac and Paxil
Youngme E. Moon
Ref 9-502-055
Marketing James Patterson
John A. Deighton
Ref 9-505-029
Marvel Enterprises, Inc.
Anita Elberse
Ref 9-505-001
The Medicines Company
John T. Gourville
Ref 9-502-006
Nestle Refrigerated Foods: Contadina Pasta and Pizza (A)
V. Kasturi Rangan
Ref 9-595-035
The New Beetle
Rajiv Lal
Ref 9-501-023
Optical Distortion, Inc. (A)
Darral G. Clarke
Ref 9-575-072
Population Services International: The Social Marketing Project in Bangladesh
V. Kasturi Rangan
Ref 9-586-013
PROPECIA TM: Helping Make Hair Loss History
Youngme E. Moon
Ref 9-505-035
Real Madrid Club de Futbol
John A. Quelch
Ref 9-504-063
Rohm and Haas (A): New Product Marketing Strategy
V. Kasturi Rangan
Ref 9-587-055
SaleSoft, Inc. (A)
Das Narayandas
Ref 9-596-112
Samsung Electronics Company: Global Marketing Operations
John A. Quelch
Ref 9-504-051
Sealed Air Corporation
Robert J. Dolan
Ref 9-582-103
Siebel Systems: Anatomy of a Sale, Part 1
Das Narayandas
Ref 9-503-021
Siebel Systems: Anatomy of a Sale, Part 2
Das Narayandas
Ref 9-503-022
Siebel Systems: Anatomy of a Sale, Part 3
Das Narayandas
Ref 9-503-023
Snapple
John A. Deighton
Ref 9-599-126
Sony AIBO: The World's First Entertainment Robot
Youngme E. Moon
Ref 9-502-010
Starbucks: Delivering Customer Service
Youngme E. Moon and John A. Quelch
Ref 9-504-016
Steinway & Sons: Buying a Legend (A)
John T. Gourville and Joseph B. Lassiter
Ref 9-500-028
TiVo
Luc R. Wathieu
Ref 9-501-038
Tweeter etc.
John T. Gourville and George Wu
Ref 9-597-028
Virgin Mobile USA: Pricing for the Very First Time
Gail J. McGovern
Ref 9-504-028
WESCO Distribution, Inc.
Das Narayandas
Ref 9-598-021
|
|
|
cases