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Brief Cases from HBP
These short cases quickly put theory to practice by presenting realistic management dilemmas for students to solve. Rigorous and data driven, HBP Brief Cases outline compelling business dilemmas without diverting students from core learning objectives. Each case includes five to eight narrative pages and three to four exhibits.

Each case is written by a business professor or industry expert and is accompanied by a teaching note.

Current Brief Cases from HBP

Click on a case title to view further details and, where available, an inspection copy.

Atlantic Computer: A Bundle of Pricing Options
Neeraj Bharadwaj and John B. Gordon
Ref 2078
Also available:
Teaching note
Ref 2079

The Fashion Channel: Market Segmentation
Wendy Stahl
Ref 2075
Also available:
Teaching note
Ref 2076
Software
Ref 2278 

MedNet.com Confronts 'Click-Through' Competition
Allegra Young
Ref 2066
Also available:
Teaching note
Ref 2067

Mountain Man Brewing Co.: Bringing the Brand to Light
Heide Abelli
Ref 2069
Also available:
Teaching note
Ref 2072

Natureview Farm
Karen Martinsen Fleming
Ref 2073
Also available:
Teaching note
Ref 2074

Rosewood Hotels and Resorts: Branding to Increase Customer Profitability and Lifetime Value
Chekitan S. Dev and Laure Mougeot Stroock
Ref 2087
Also available:
Teaching note
Ref 2088
Software
Ref 2286

Saxonville Sausage
Kate Moore
Ref 2085
Also available:
Teaching note
Ref 2086