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This case was published in ECCHO issue 36, Autumn 2006.
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Bruynzeel Keukens: Mastering Complexity
by Corey Billington, Carlos Cordon and Francois Jager
IMD
Ref IMD-6-0282
Topics: Supply chain management; Procurement; Manufacturing; Supplier relationship; Strategy; Mass customisation; Complexity; Kitchen; Bruynzeel; Re-engineering
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Bruynzeel Keukens: Mastering Complexity
Teaching note
Ref no IMD-6-0282-T
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