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This case was published in ECCHO issue 34, Summer 2005.
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Smart Communications Inc Case A
by Jamie Anderson
European School of Management and Technology, Berlin
AV Vedpuriswar and Arun Khan
ICFAI Knowledge Centre, ICFAI University, Hyderabad
Ref 505-046-1
Topics: Marketing; Developing world; Mobile; Innovation; Segmentation; Smart; Poverty; 4Ps; Marketing strategy; Telecom; Telecommunications; Vodafone; Orange; Network
 Download the free case
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Smart Communications Inc Case B
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