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previously featured cases
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Economics, Politics and Business Environment

Revenue Flow and Human Rights: A Paradox for Shell Nigeria
Aileen Ionescu-Somers and Ulrich Steger
IMD - International Institute for Management Development
Featured in ECCHO 38, winter 2007


Entrepreneurship

StudentCity.com
William Bygrave and Carl Hedberg
Arthur M Blank Center for Entrepreneurship
Featured in ECCHO 38, winter 2007

The Koorana Crocodile Farm
John Thompson
University of Huddersfield
Phil Bretherton
Charles Darwin University
Featured in ECCHO 41, summer 2009


Ethics and Social Responsibility

Betapharm: Be Different or Die

André Habisch and Stephan Kaiser
Katholische Universitat Eichstatt-Ingolstadt
Petra Kinzel
betapharm Arzneimittel GmbH
Nigel Roome
Solvay Business School
Featured in ECCHO 38, winter 2007

Coke in Kerala - case series
Terry Halbert
Temple University
Featured in ECCHO 36, autumn 2006

ENEL: CSR and Performance Measurement (A) & (B)
Anna Pistoni and Lucrezia Songini
SDA Bocconi
Featured in ECCHO 38, winter 2007

The Hong Kong-Macau-Zhuhai Bridge Proposal
Howard Huscock
John F Kennedy School of Government, Harvard University
Featured in ECCHO 34, summer 20

innocent Drinks: Values and Value
Robert Brown and David Grayson
Cranfield University
Featured in ECCHO 38, winter 2007

Microsoft Bringing Technology to the Aging Population
Maurizio Zollo and Robert Crawford
SDA Bocconi
Featured in ECCHO 38, winter 2007

Norsk Hydro ASA: Sustainable PVC at Hydro Polymers?

N. Craig Smith and Josephine Brennan
INSEAD
Featured in ECCHO 38, winter 2007

Unilever and Oxfam: Understanding the Impacts of Business on Poverty (A) & (B)
N. Craig Smith and Robert Crawford
INSEAD
Featured in ECCHO 38, winter 2007


Human Resource Management / Organisational Behaviour

Deborah Jamieson and the University College London Hospitals
Julie Battilana, Anne-Marie Cagna, Thomas D'Aunno and Mattia Gilmartin
INSEAD
Featured in ECCHO 37, spring 2007

Novo Nordisk A/S - Integrating Sustainability into Business Practice
Mette Morsing
Copenhagen Business School
Dennis Oswald
London Business School
Featured in ECCHO 38, winter 2007

The Turnaround Man (A & B) and Harris Roberts (A, B & C)
Herminia Ibarra and Mark Hunter
INSEAD, France
Featured in August 2008


Knowledge, Information and Communications Systems Management

Apple's iPhone: Calling Europe or Europe Calling?
Sandra Sieber, Josep Valor and Jordan Mitchell
IESE Business School
Featured in July 2008

Multiasistencia on the Internet - case series
Javier Busquets
ESADE
Featured in ECCHO 36, autumn 2006


Marketing

Red Bull: The Anti-Brand Brand
Nirmalya Kumar, Sophie Linguri and Nader Tavassoli
London Business School
Featured in ECCHO 35, spring 2006

Skoda Auto (A): Rebuilding the Brand
Prashant Malaviya and Swati Srivastava
INSEAD
Featured in October 2008

Tetra Prisma Aseptic
Paola Cillo, Luigi De Luca and Salvio Vicari
SDA Bocconi
Featured in ECCHO 40, winter 2008


Production & Operations Management

ALDI: A German Retailing Icon
Marc Sachon and Jordan Mitchell
IESE Business School
Featured in ECCHO 37, spring 2007

Johannesburg Hospital Pharmacy Optimising Operations
Debashis Basu and Tessa Murray
Wits Business School, University of the Witwatersrand
Featured in ECCHO 39, summer 2008

New Look: Competing through the Design-Supply Chain Interface
Omera Khan
Cranfield University School of Management
Featured in ECCHO 41, summer 2009

Nike Football Team Sports: Agility as an Engine for Growth
Marc Sachon and Jordan Mitchell
IESE Business School
Featured in January 2010


Strategy and General Management


A Puma vs. Giants: The rise of David
Johanna Mair and Mark Fruechtnicht
IESE Business School
Featured in July 2009

ALDI: The Hard Discount Phenomenon
Daniel Corsten, Nirmalya Kumar, Sophie Linguri and Akhila Venkitachalam
London Business School
Featured in ECCHO 35, spring 2006

Celtel Nigeria: Towards Serving the Rural Poor

Jamie Anderson, TiasNimbas Business School
Martin Kupp, European School of Management and Technology, Berlin
Featured in ECCHO 42, autumn 2009

China Aviation Oil
Stewart Hamilton and Jinxuan (Ann) Zhang
IMD, Switzerland
Featured in ECCHO 40, winter 2008

easyJet The Web's Favourite Airline
Brian Rogers and Nirmalya Kumar
IMD
Featured in ECCHO 23, spring 2000

Fiat's Strategic Alliance with Tata
Africa Arino, Pinar Ozcan, Jordan Mitchell and Brian Hohl
IESE Business School
Featured in June 2009

Iberdrola: A Utility's Approach to Sustainability and Stakeholder Management
Tanguy Jacopin and Joan Fontrodona
IESE Business School
Serge Poisson-de Haro
IESE Business School & HEC Montréal
Featured in ECCHO 38, winter 2007

IBM in China: Designing a Stakeholder Assessment Team & IBM in China: Responding to a Government's Social Initiatives
Steven White
CEIBS - China Europe International Business School
Featured in ECCHO 38, winter 2007

illycaffè: Value Creation through Responsible Supplier Relationships
Francesco Perrini and Angelo Russo
SDA Bocconi
Featured in ECCHO 38, winter 2007

A Russian MacDonald's - Fantasy or Reality: Managing the Growth of Chainaya Lozhka Company
Galina V Shirokova and Olga R Verkhovskaya
Graduate School of Management St. Petersburg State University
Featured in ECCHO 38, winter 2007

Stable Diet: Growing within an Expanding Niche
Denis Harrington and Chris O'Riordan
Waterford Institute of Technology
Featured in ECCHO 35, spring 2006

Stakeholder Management: The High-speed Train Through Castellbisbal (Barcelona)
Tamyko Ysa, Joan Playà and Paula Gràcia
ESADE
Featured in ECCHO 42, autumn 2009

Waste Concern - Turning a Problem into a Resource
Johanna Mair and Jordan Mitchell
IESE Business School
Featured in ECCHO 38, winter 2007

Zara: Responsive, High Speed, Affordable Fashion
Nirmalya Kumar and Sophie Linguri
London Business School
Featured in ECCHO 35, spring 2006

Zopa.com
Jamie Anderson and Martin Kupp
ESMT - European School of Management & Technology
Featured in April 2007


Specialist case series

Blue Ocean Strategy cases and book chapters
A comprehensive set of pedagogical materials on blue ocean strategy is available from ecch. A professor can use these materials to teach blue ocean strategy in the MBA and executive classrooms, workshops, and in the company setting.
Featured in January 2010

Cases from the INSEAD Humanitarian Research Group
Cases from the INSEAD Humanitarian Research Group focusing on the challenges of managing humanitarian aid.
Featured in ECCHO 40, Winter 2008

Mainstreaming corporate responsibility
Twelve case studies were developed as part of a three-year project on Curriculum Development for Mainstreaming Corporate Responsibililty, sponsored by the European Academy of Business in Society and led by London Business School initially, and then by the INSEAD Social Innovation Centre.
Featured in ECCHO 38, Winter 2007