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previously featured cases
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A Russian MacDonald's - Fantasy or Reality: Managing the Growth of Chainaya Lozhka Company
Galina V Shirokova and Olga R Verkhovskaya
Graduate School of Management St. Petersburg State University
Featured in ECCHO 38, Winter 2007

ALDI: A German Retailing Icon

Marc Sachon and Jordan Mitchell
IESE Business School
Featured in ECCHO 37, Spring 2007

ALDI: The Hard Discount Phenomenon
Daniel Corsten, Nirmalya Kumar, Sophie Linguri and Akhila Venkitachalam
London Business School
Featured in ECCHO 35, Spring 2006

Coke in Kerala - case series
Terry Halbert
Temple University
Featured in ECCHO 36, Autumn 2006

Deborah Jamieson and the University College London Hospitals
Julie Battilana, Anne-Marie Cagna, Thomas D'Aunno and Mattia Gilmartin
INSEAD
Featured in ECCHO 37, Spring 2007

easyJet The Web's Favourite Airline
Brian Rogers and Nirmalya Kumar
IMD
Featured in ECCHO 23, Spring 2000

Euronext NV: The Fight for LIFFE (A)

Alexandra Ranson and Elizabeth Powell
Darden Graduate School of Business Administration, University of Virginia
Featured in ECCHO 34, Summer 2005

Johannesburg Hospital Pharmacy Optimising Operations
Debashis Basu and Tessa Murray
Wits Business School, University of the Witwatersrand
Featured in ECCHO 39, Summer 2008

Multiasistencia on the Internet - case series
Javier Busquets
ESADE
Featured in ECCHO 36, Autumn 2006

Red Bull: The Anti-Brand Brand
Nirmalya Kumar, Sophie Linguri and Nader Tavassoli
London Business School
Featured in ECCHO 35, Spring 2006

Stable Diet: Growing within an Expanding Niche
Denis Harrington and Chris O'Riordan
Waterford Institute of Technology
Featured in ECCHO 35, Spring 2006

StudentCity.com
William Bygrave and Carl Hedberg
Arthur M Blank Center for Entrepreneurship
Featured in ECCHO 38, Winter 2007

The Hong Kong-Macau-Zhuhai Bridge Proposal
Howard Huscock
John F Kennedy School of Government, Harvard University
Featured in ECCHO 34, Summer 2005

Zara: Responsive, High Speed, Affordable Fashion
Nirmalya Kumar and Sophie Linguri
London Business School
Featured in ECCHO 35, Spring 2006

Zopa.com
Jamie Anderson and Martin Kupp
ESMT - European School of Management & Technology
Featured in April 2007