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| ECCHO issue 36, Autumn 2006 |
case features
- Case context: the vibrant ingredient
Emma Simmons talks to Ali Farhoomand, Professor at the University of Hong Kong School of Business and Founding Director of the Asia Case Research Centre (ACRC), about a fresh approach to cases.
- Cases and the challenge of teaching innovation management
Keith Goffin, Professor of Innovation and New Product Development and Rick Mitchell, Visiting Professor of Innovation at Cranfield School of Management, discuss cases in the teaching mix. Click to download the accompanying chart referred to in the article.
- 1970s: The case method strengthens in Europe
In the penultimate chapter of his history of the case method in Europe, Ken Roberts examines the growth in case methodology over the decade from 1970.
case reviews
- Exploring markets in Central and Eastern Europe:
Procter & Gamble
- Marketing messages:
Diesel - the haute couture of casual
- The Transformation of BP:
Organisational and cultural change in a global company
- Authors talk about new cases:
Coke, Multiasistencia
free case
events
- European Case Awards, London 2006
- ecch workshops
news
- European Business Schools Case Challenge 2007
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