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ecch 100 Best-Selling Cases 2008

The cases are listed alphabetically wthin the subject categories.

Click on a case title to view further details and, where available, an inspection copy.


Strategy and General Management

Advanced Drug Delivery Systems: Alza and Ciba-Geigy (A)
Reinhard Angelmar, Yves Doz and Mark Cunningham
INSEAD
Ref 394-033-1

Apple Computer, 2006
David Yoffie and Michael Slind
Harvard Business Publishing
Ref 9-706-496

Bitter Competition: The Holland Sweetener Company vs Nutrasweet (A)
Adam Brandenburger, Maryellen Costello and Julia Kou
Harvard Business Publishing
Ref 9-794-079

Body Shop International
Chrisopher Bartlett, Kenton Elderkin and Krista McQuade
Harvard Business Publishing
Ref 9-392-032

BRL Hardy: Globalizing an Australian Wine Company
Chrisopher Bartlett
Harvard Business Publishing
Ref 9-300-018

Cameron Auto Parts (A) - Revised
Harold Crookell and Paul Beamish
Richard Ivey School of Business
Ref 9B06M015

Cameron Auto Parts (B) - Revised
Harold Crookell and Paul Beamish
Richard Ivey School of Business
Ref 9B06M016

Cola Wars Continue: Coke and Pepsi in the Twenty-First Century
David Yoffie and Yusi Wang
Harvard Business Publishing
Ref 9-702-442

easyEverything's Pricing Policies
Mario Pagliero and Pascal Courty
London Business School
Ref 301-228-1

easyJet: The Web's Favourite Airline
Nirmalya Kumar and Brian Rogers
IMD - International Institute for Management Development
Ref IMD-3-0873

Even a Clown Can Do It: Cirque Du Soleil Recreates Live Entertainment Case B
W. Chan Kim, Renee Mauborgne, Ben Bensaou and Matt Williamson
INSEAD
Ref 302-058-1

Flying into a Storm: British Airways (1996-2000)
Jean Francois Manzoni and Jean-Louis Barsoux
INSEAD
Ref 302-016-1

GE's Growth Strategy: The Immelt Initiative
Christopher Bartlett
Harvard Business Publishing
Ref 9-306-087

GE's Two-Decade Transformation: Jack Welch's Leadership
Christopher Bartlett and Meg Wozny
Harvard Business Publishing
Ref 9-399-150

Global Wine Wars: New World Challenges Old (A)
Christopher Bartlett, Janet Cornebise and Andrew McLean
Harvard Business Publishing
Ref 9-303-056

Google, Inc.
Thomas Eisenmann and Kerry Herman
Harvard Business Publishing
Ref 9-806-105

Honda (A)
Richard Pascale and E. Tatum Christiansen
Harvard Business Publishing
Ref 9-384-049

Honda (B)
Richard Pascale and E. Tatum Christiansen
Harvard Business Publishing
Ref 9-384-050

ING Direct: Rebel in the Banking Industry
Kurt Verweire and Lutgart Van den Berghe
Vlerick Leuven Gent Management School
Ref 307-053-1

Matching Dell
Jan Rivkin and Michael Porter
Harvard Business Publishing
Ref 9-799-158

Nestle-Rowntree (A)
James Ellert, Peter Killing and Dana Hyde
IMD - International Institute for Management Development
Ref IMD-3-0423

Nestle's Globe Program (A): The Early Months
Peter Killing
IMD - International Institute for Management Development
Ref IMD-3-1334

Nestle's Globe Program (B): July Executive Board Meeting
Peter Killing
IMD - International Institute for Management Development
Ref IMD-3-1335

Nestle's Globe Program (C): 'Globe Day'
Peter Killing
IMD - International Institute for Management Development
Ref IMD-3-1336

Nissan's U-Turn: 1999-2001 Condensed Version of Redesigning Nissan (A) & (B)
Jean-Francois Manzoni, Kathryn Hughes and Jean-Louis Barsoux
INSEAD
Ref 303-046-1

P&G Japan: The Sk-II Globalization Project
Christopher Bartlett
Harvard Business Publishing
Ref 9-303-003

Philips versus Matsushita: A New Century, a New Round
Christopher Bartlett
Harvard Business Publishing
Ref 9-302-049

Renault and Nissan - A Marriage of Reason
Phillippe Lasserre, Anne-Claire Flament, Sumie Fujimura and Pierre Nilles
INSEAD
Ref 301-050-1

Ryanair: The Low Fares Airline
Eleanor O'Higgins
University College Dublin (UCD)
Ref 399-122-1

Sabena Belgian World Airlines Strike
Mary Crossan and Barbara Pierce
Richard Ivey School of Business
Ref 9A94M005

Sabena Belgian World Airlines: A Delegation of Chefs
Mary Crossan and Barbara Pierce
Richard Ivey School of Business
Ref 9A94M006

Sabena Belgian World Airlines: Weytjens' First Assignment
Mary Crossan and Barbara Pierce
Richard Ivey School of Business
Ref 9A94M004

Samsung Electronics
Jordan Siegel and James Chang
Harvard Business Publishing
Ref 9-705-508

Southwest Airlines (A)
Charles O'Reilly III and Jeffrey Pfeffer
Stanford University
Ref HR1A

The Cemex Way: The Right Balance Between Local Business Flexibility and Global Standardization
David Marchand, William Kettinger and Rebecca Chung
IMD - International Institute for Management Development
Ref IMD-3-1341

The Evolution of the Circus Industry Case A
W.Chan Kim, Renee Mauborgne, Ben Bensaou and Matt Williamson
INSEAD
Ref 302-057-1

The Transformation of BP
Sumantra Ghoshal, Lynda Gratton and Michelle Rogan
London Business School
Ref 302-033-1

Zara: Fast Fashion
Pankaj Ghemawat and Jose Nueno
Harvard Business Publishing
Ref 9-703-497

Zara: Responsive, High Speed, Affordable Fashion
Nirmalya Kumar and Sophie Linguri Coughlan
London Business School
Ref 305-308-1

Cases in other subject categories: