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The cases are listed alphabetically wthin the subject categories.
Click on a case title to view further details and, where available, an inspection copy.
Knowledge, Information and Communication Systems Management
Knowledge Sharing Initiatives at The World Bank: Creating A 'Knowledge Bank
Sanjib Dutta and Shirisha Regani
ICFAI Center for Management Research
Ref 904-067-1
Marketing
Analyzing Consumer Perceptions
Robert Dolan
Harvard Business Publishing
Ref 9-599-110
Aqualisa Quartz: Simply A Better Shower
Youngme Moon and Kerry Herman
Harvard Business Publishing
Ref 9-502-030
Barco Projection Systems (A): Worldwide Niche Marketing
Rowland Moriarty Jr and Krista McQuade
Harvard Business Publishing
Ref 9-591-133
Blackberry (A)
Adrian Ryans
IMD - International Institute for Management Development
Ref IMD-5-0671
Calyx & Corolla
Walter Salmon and David Wylie
Harvard Business Publishing
Ref 9-592-035
Diesel for Successful Living: Branding Strategies for an Up-Market Line Extension in The Fashion Industry
Pierre Chandon and Vadim Grigorian
INSEAD
Ref 504-007-1
Ford Ka (A): Breaking New Ground in The Small Car Market
Markus Christen, David Soberman, and Gigi Cothier
INSEAD
Ref 599-038-1
Innovation and Renovation: The Nespresso Story
Kamran Kashani and Joyce Miller
IMD - International Institute for Management Development
Ref IMD-5-0543
Medi-Cult: Pricing A Radical Innovation
Nirmalya Kumar and Brian Rogers
IMD - International Institute for Management Development
Ref IMD-5-0537
Mediquip SA ®
Kamran Kashani
IMD - International Institute for Management Development
Ref IMD-5-0395
Philip Morris KK
Dominique Turpin
IMD - International Institute for Management Development
Ref IMD-5-0358
Product Team Cialis: Getting Ready to Market
Elie Ofek
Harvard Business Publishing
Ref 9-505-038
Red Bull: The Anti-Brand Brand
Nirmalya Kumar, Nader; Tavassoli and Sophie Linguri Coughlan
London Business School
Ref 505-098-1
Rohm and Haas (A): New Product Marketing Strategy
V. Kasturi Rangan and Susan Lasley
Harvard Business Publishing
Ref 9-587-055
Saurer: The China Challenge (A)
Adrian Ryans
IMD - International Institute for Management Development
Ref IMD-5-0688
Security Capital Pacific Trust: A Case for Branding
Susan Fournier and Sarah Thorp
Harvard Business Publishing
Ref 9-500-053
Starbucks: Delivering Customer Service
Youngme Moon and John Quelch
Harvard Business Publishing
Ref 9-504-016
Tetra Pak (A): The Challenge of Intimacy with a Key Customer
Kamran Kashani and Janet Shaner
IMD - International Institute for Management Development
Ref IMD-5-0604
Tetra Pak (B): Hear Me, Know Me, Grow Me: The Customer Satisfaction Initiative
Kamran Kashani and Janet Shaner
IMD - International Institute for Management Development
Ref IMD-5-0605
Tetra Pak (C): Implementing New Initiatives
Kamran Kashani and Janet Shaner
IMD - International Institute for Management Development
Ref IMD-5-0606
The Black & Decker Corp (A): Power Tools Division
Robert Dolan
Harvard Business Publishing
Ref 9-595-057
Unilever in Brazil (1997-2007): Marketing Strategies for Low-Income Consumers
Pierre Chandon and Pedro Pacheco Guimaraes
INSEAD
Ref 504-009-1
Virgin Atlantic Airways: Ten Years After
Jean Claude Larreche Pantea Denoyelle
INSEAD
Ref 595-023-1
Virgin Mobile USA: Pricing for The Very First Time
Gail McGovern
Harvard Business Publishing
Ref 9-504-028
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