|
|
 |
| |
| Blue Ocean Strategy materials available from ecch |
|
Written by W Chan Kim and Renée Mauborgne of INSEAD, Blue Ocean Strategy is a best seller across five continents. It has been published in 42 languages and has sold over 2 million copies. Based on a study of 150 strategic moves spanning more than 100 years and 30 industries, it provides us with a systematic approach to making the competition irrelevant and creating uncontested market space. Individual chapters from this book are available from ecch.
|
Cases and teaching materials
A comprehensive set of pedagogical materials on blue ocean strategy is now available from ecch. A professor can use these materials to teach blue ocean strategy in the MBA and executive classrooms, workshops, and in the company setting. These materials, which cover a wide range of industries, are exciting, highly visual, and allow students and executives to see and feel the reality companies are up against, leading to a richer understanding of the dynamics of a strategic setting, and a more memorable and engaging learning experience.
Click on a product title to view further details and, if eligible, an inspection copy.
Crafting Winning Strategies in a Mature Market: The US Wine Industry in 2001
Ref 309-186-1
Also available:
Teaching note
Ref 309-186-8
Creating a Blue Ocean in the US Wine Industry - video available for free faculty download at www.blueoceanstrategy.com
The Evolution of the Circus Industry (A)
Ref 302-057-1
Also available:
Even a Clown Can Do It: Cirque du Soleil Recreates Live Entertainment (B)
Ref 302-058-1
Teaching note
Ref 302-057-8
The Evolution of the Circus Industry - video available for free faculty download at www.blueoceanstrategy.com
How a US Consumer Products Company Unlocked the Three Tiers of Noncustomers
Ref 309-204-1
Also available:
Teaching note
Ref 309-204-8
Blue Ocean Strategy Noncustomer Exercise: The Case of Gillette - powerpoint presentation available for free faculty download at www.blueoceanstrategy.com
Lessons From Breakthrough Strategic Moves Over the Last Century
Ref 309-196-1
Also available:
Teaching note
Ref 309-196-8
A History of Blue Ocean Strategic Moves: Is there a Pattern? - video available for free faculty download at www.blueoceanstrategy.com
NTT DoCoMo I-Mode(TM): Value Innovation at DoCoMo
Ref 303-043-1
Also available:
Teaching note
Ref 303-043-8
How to Implement Blue Ocean Strategy
Ref 309-197-1
Also available:
Teaching note
Ref 309-197-8
Interactive Class Exercise: Tipping Point Leadership and Fair Process in Action - flash game available for free faculty download at www.blueoceanstrategy.com
Leading the City of Los Rios into a Blue Ocean
Ref 309-199-1
Also available:
Teaching note
Ref 309-199-8
Implementation Simulation: Tipping Point Leadership in Action - computer simulation available for free faculty download at www.blueoceanstrategy.com
Blue Ocean Strategy Implementation Scenario Case: Tipping Point Leadership and Fair Process in Action (recommended for executives or MBAs with extensive work experience)
Ref 308-314-1
Also available:
Teaching note
Ref 308-314-8
Blue Ocean Strategy Implementation Self-Diagnostic: Tipping Point Leadership and Fair Process in Action (recommended for executives only)
Ref 308-315-1
Also available:
Teaching note
Ref 308-315-8
Blue Ocean Strategy Implementation Lecture on Tipping Point Leadership and Fair Process Action - lecture slides available for free faculty download at www.blueoceanstrategy.com
Also available:
Teaching note
Ref 308-317-8
Teaching modules
Two teaching modules that explain how the Blue Ocean Strategy materials work as a curriculum are available at www.blueoceanstrategy.com.
How Strategy Shapes Structure
This module outlines five complementary sessions using lectures and cases (exercise-based cases and theory-based video cases) and covers the theoretical distinction between a structuralist v. reconstructionist view of strategy. All supporting materials, along with comprehensive teaching notes, can be found in the list above.
Blue Ocean Strategy Implementation: Tipping Point Leadership and Fair Process in Action
This module outlines a half-day program on blue ocean strategy implementation. Ideal for MBA or executive education, the module uses innovative teaching materials and that are accompanied by teaching notes as shown in the list above.
Book chapters from Blue Ocean Strategy
Individual chapters from the best selling Blue Ocean Strategy book are also available from ecch. Click on a chapter title to view further details and, if eligible, an inspection copy.
Part one: Blue Ocean Strategy
Part Two: Formulating Blue Ocean Strategy
|
|
|
cases