ecch - the case for learning

Advanced search
About ecch Case Search My Profile
  login  
  Activities
 
 
background

The case

Most business school students are familiar with the case method of learning as practised by the leading business schools worldwide. Probably the most effective way to bring wide practical experience into the classroom, the detailed examination of a real business situation allows students to identify with the players in the situation and grapple with their challenges and opportunities. The European Business Schools Case Challenge involves teams of five students analysing, under intense time pressure, a complex business situation in a specially commissioned, previously unseen, case study and presenting their responses. The case challenge provides an opportunity for potential high flyers to prove their expertise in the ultimate test - real life problem solving, head to head with peers from schools that they respect.


The story

After Oxford University's Saïd Business School won the first trial case challenge in 1998, ecch developed the idea of a regular competition to raise the profile of the case method in management education. The Saïd Business School was invited to host the first biennial event in 2005 at its Oxford facility. Fourteen teams from leading European business schools took part and the INSEAD (Fontainebleau) team won. Such was the strength of positive feedback about the powerful learning experience and enjoyment of the event and the interest of business schools across Europe, that ecch decided to grow the competition and invite many more schools to take part.

INSEAD hosted the case challenge 2007 from 13-14 April at its Europe campus in Fontainebleau, France and for the first time the event was presented in association with The Boston Consulting Group. IMD, Switzerland won the event with UCD Michael Smurfit School of Business, Ireland in second place and WHU - Otto Beisheim School of Management, Germany in third place.