ecch - the case for learning



	ecch activities case method training Introduction Open workshops Customised Helping students Forthcoming workshops Tutors Comments Contact Terms & conditions Other case training CPP Introduction About CPP Benefits Who is eligible? Registering Ordering cases Case workshops Members Contact case awards Introduction European Case Awards 2008 European Case Awards Previous awards scholarships Introduction About scholarships Applying Scholarship cases case research Introduction Completed projects case competitions Introduction Other competitions conferences

ecch European Case Awards

Overall winners

2007
Diesel for Successful Living: Branding Strategies for an Up-market Line Extension in the Fashion Industry
Pierre Chandon and Vadim Grigorian
INSEAD
Ref no 504-007-1

2006
The Transformation of BP
Sumantra Ghoshal, Lynda Gratton and Michelle Rogan
London Business School
Ref no 302-033-1

2005
Marks and Spencer and Zara: Process Competition in the Textile Apparel Industry
Michael Pich, Ludo Van der Heyden and Nicolas Harlé
INSEAD
Ref no 602-010-1

2004
Ryanair - The Low Fares Airline
Eleanor O'Higgins, University College Dublin
Ref no 399-122-1

2003
Lufthansa: The Challenge of Globalisation
Sumantra Ghoshal, Annette Gardner, Rebecca Hansen, Louise Marchant, Hanno Ronte, Indira Thambiah, London Business School
Ref no 396-142-1

2002
EasyJet: The Web's Favorite Airline
Nirmalya Kumar & Brian Rogers, IMD
Ref no IMD-3-0873

2001
Amazon.com: Marketing a New Electronic Go-Between Service Provider
Sandra Vandermerwe & Marika Taishoff, Imperial College Management School
Ref no 598-069-1

2000
First Direct: Branchless Banking
Jean-Claude Larreche, Christopher H Lovelock & Delphine Parmenter, INSEAD
Ref no 597-028-1

1999
Branson's Virgin: The Coming of Age of a Counter-Cultural Enterprise
Manfred Kets de Vries & Robert Dick, INSEAD
Ref no 495-014-1

1998
Zantac (A)
Reinhard Angelmar & Christian Pinson, INSEAD
Ref no 592-045-1

1997
Electrolux: Acquisition & Integration of Zanussi
Sumantra Ghoshal & Philippe Haspeslagh, INSEAD
Ref no 390-037-1

1996
Virgin Atlantic Airways: Ten Years After
Jean-Claude Larréché, INSEAD
Ref no 595-023-1

1995
Federal Express: Quality Improvement Program
Christopher Lovelock, IMD
Ref no IMD-3-0456

1994
Andersen Consulting (Europe): Entering the Business of Business Integration
Sumantra Ghoshal, INSEAD
Ref no 392-055-1

1993
Heineken N.V: Buckler Non-Alcoholic Beer
Sandra Vandermerwe, IMD
Ref no IMD-5-0377

1992
Scandinavian Airlines Systems in 1988
Sumantra Ghoshal, INSEAD
Ref no 389-025-1

1991
Swatch
Christian Pinson, INSEAD
Ref no 589-005-1