ecch - the case for learning



	ecch activities case method training Introduction Open workshops Customised Helping students Forthcoming workshops Tutors Comments Contact Terms & conditions Other case training CPP Introduction About CPP Benefits Who is eligible? Registering Ordering cases Case workshops Members Contact case awards Introduction European Case Awards 2008 European Case Awards Previous awards scholarships Introduction About scholarships Applying Scholarship cases case research Introduction Completed projects case competitions Introduction Other competitions conferences

ecch European Case Awards

Marketing category winners
sponsored by the Chartered Institute of Marketing

2007
Unilever in Brazil: Marketing Strategies for Low-Income Consumers
Pierre Chandon and Pedro Pacheco Guimaraes
INSEAD
Ref no 504-009-1

2006
Diesel for Successful Living: Branding Strategies for an Up-market Line Extension in the Fashion Industry
Pierre Chandon and Vadim Grigorian
INSEAD
Ref no 504-007-1

2005
Medi-cult: Pricing a Radical Innovation
Nirmalya Kumar and Brian Rogers
IMD
Ref no IMD-5-0537

2004
Ford Motor Company: Using Web-Strategies to Drive Customer Relationship Management
Sandra Vandermerwe and Marika Taishoff, Tanaka Business School, Imperial College London
Ref no 500-029-1

2003
Designing www.lego.com/shop: Business Issues and Concerns
Jan Damsgaard, Jens Horluck, Aarhus University
Ref no 500-006-1

2002
Baxter (A): A Changing Customer Environment
Sandra Vandermerwe, Marika Taishoff, Imperial College Management School
Ref no 597-039-1

2001
Make yourself heard: Ericsson's Global Brand Campaign
Kamran Kashani, IMD
Ref no IMD-5-0530

2000
Amazon.com: Marketing a New Electronic Go-Between Service Provider
Sandra Vandermerwe & Marika Taishoff, Imperial College Management School
Ref no 598-069-1

1999
United Colors of Benetton
Christian Pinson & Vikas Tibrewala, INSEAD-CEDEP
Ref no 597-008-1

1998
Haagen-Dazs Ice Cream (A): The Making of a Global Brand
Erich A Joachimsthaler & P Taugbol, IESE
Ref no M-0967-E

1997
SKF Bearings: Market Orientation Through Services (A): Re-structuring the Before and After Market
Sandra Vandermerwe & Marika Taishoff, IMD
Ref no IMD-5-0383

1996
Winner
Hewlett-Packard: Distributing Services Through Multi-Channels(A)
Sandra Vandermerwe, IMD
Ref no 593-029-1
Runner up
The Cochlear Bionic Ear (A): Creating a High-Tech Market
Sandra Vandermerwe, IMD
Ref no 593-037-1

1995
Winner
Singapore Airlines: Using Technology for Service Excellence
Sandra Vandermerwe & Christopher H Lovelock, IMD
Ref no 592-014-1
Joint runners up
SKF Bearings: Market Orientation Through Services (A): Re-structuring the Before and After Market
Sandra Vandermerwe & Marika Taishoff, IMD
Ref no IMD-5-0383
Nokia Data
by Kamran Kashani, IMD
Ref no 591-009-1

1994
Winner
Zantac (A)
Reinhard Angelmar & Christian Pinson, INSEAD
Ref no 592-045-1
Runner up
Singapore Airlines: Using Technology for Service Excellence
Sandra Vandermerwe & Christopher H Lovelock, IMD
Ref no 592-014-1

1993
Winner
Alto Chemicals Europe (AR)
Kamran Kashani, IMD
Ref no IMD-5-0484
Runner up
Club Med Japan
Hellmut Schutte, INSEAD
Ref no 590-030-1

1992
Winner
Colgate-Palmolive Cleopatra
Sandra Vandermerwe, IMD
Ref no IMD-5-0373
Runner up
JW Thornton Ltd
Peter Doyle, University of Bradford
Ref no 583-037-1

1991
Winner
Dunhill Holdings plc
Jon White, Cranfield University
Ref no 588-002-1
Runner up
Fidji
Christian Pinson, INSEAD
Ref no 589-006-1