ecch - the case for learning



	ecch activities case method training Introduction Open workshops Customised Helping students Forthcoming workshops Tutors Comments Contact Terms & conditions Other case training CPP Introduction About CPP Benefits Who is eligible? Registering Ordering cases Case workshops Members Contact case awards Introduction European Case Awards 2008 European Case Awards Previous awards scholarships Introduction About scholarships Applying Scholarship cases case research Introduction Completed projects case competitions Introduction Other competitions conferences

ecch European Case Awards 2001 in association with BusinessWeek

Overall Winner
Amazon.com: Marketing a New Electronic Go-Between Service Provider
Sandra Vandermerwe & Marika Taishoff, Imperial College Management School
Ref no 598-069-1

HRM/Organisational Behaviour
Banking on Change (A)
Manfred Kets de Vries & Elizabeth Florent-Treacy, INSEAD
Ref no 496-010-1

Marketing
sponsored by the Chartered Institute of Marketing
Make yourself heard: Ericsson's Global Brand Campaign
Kamran Kashani, IMD
Ref no IMD-5-0530

Policy and General Management
EasyJet: The Web's Favorite Airline
Nirmalya Kumar & Brian Rogers, IMD
Ref no IMD-3-0873

Production and Operations Management
Banking on the Internet: The Advance Bank in Germany
Tawfik Jelassi, EAMS, Granada & Albrecht Enders, Leipzig Graduate School of Management
Ref no 699-016-1