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ecch European Case Awards 1997

Overall Winner

Electrolux: Acquisition & Integration of Zanussi
Sumantra Ghoshal & Philippe Haspeslagh, INSEAD
Ref no 390-037-1

Accounting Control & Business Environment
China: World's Workshop or World's Largest Market?
Jonathan Story & Ritsa Panagiotou, INSEAD
Ref no 204-162-1

Human Resources Management
The Making of the "Simply Better" Healthcare Company: SmithKline Beecham (A)
Philippe Haspeslagh, INSEAD
Ref no 495-009-1

Marketing
sponsored by the Chartered Institute of Marketing
SKF Bearings: Market Orientation Through Services (A): Re-structuring the Before and After Market
Sandra Vandermerwe & Marika Taishoff, IMD
Ref no IMD-5-0383

Policy and General Management
Nestle-Rowntree (A)
James C Ellert, Dana Hyde & J Peter Killing, IMD
Ref no IMD-3-0423

Production and Operations Management
Information Systems Strategy at Stratex
Soumitra Dutta, INSEAD
Ref no 693-053-1