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| ecch European Case Awards 1996 |
Overall Winner
Virgin Atlantic Airways: Ten Years After
Jean-Claude Larréché, INSEAD
Ref no 595-023-1
Accounting Control & Business Environment
Winner
Carrefour in Asia (A): Taiwan: A Bridgehead into Asia
Philippe Lasserre, INSEAD
Ref no 195-001-1
Runner up
China: World's Workshop or World's Largest Market?
Jonathan Story & Ritsa Panagiotou, INSEAD
Ref no 204-162-1
Finance
Joint winners
Glaxo Italia SpA: The Zinnat Marketing Decision
Robert F Bruner, INSEAD/Darden School
Ref no 294-011-1
The HSBC Holding/Midland Bank Takeover Part 1 - Strategy, Tactics and Logic
Paul Stonham, EAP - European School of Management, Oxford
Ref no 293-003-1
Human Resources Management
Winner
The 3M Company: Integrating Europe (A)
Daniel Muzyka & Neil Churchill, INSEAD
Ref no 494-023-1
Runner up
Branson's Virgin: The Coming of Age of a Counter-Cultural Enterprise
Manfred Kets de Vries & Robert Dick, INSEAD
Ref no 495-014-1
Marketing
sponsored by the Chartered Institute of Marketing
Winner
Hewlett-Packard: Distributing Services Through Multi-Channels(A)
Sandra Vandermerwe, IMD
Ref no 593-029-1
Runner up
The Cochlear Bionic Ear (A): Creating a High-Tech Market
Sandra Vandermerwe, IMD
Ref no 593-037-1
Policy and General Management
Winner
Canon: Competing on Capabilities
Sumantra Ghoshal, INSEAD
Ref no 392-031-1
Runner up
Kao Corporation
Sumantra Ghoshal, INSEAD
Ref no 392-049-1
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ecch activities